CRM Specialist

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods;

collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sports book and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes;

and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sports book is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sports book inside an NFL stadium at Northwest Stadium.

Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

The CRM Specialist (Lifecycle & Loyalty) is responsible for the hands‑on build and delivery of lifecycle and loyalty communications across Fanatics Casino’s CRM ecosystem. Working across email, push, in‑app messaging and in‑app placements, this role owns campaign execution end‑to‑end, from build and QA through to launch and post‑send monitoring.

This is an execution‑first role. The Specialist is expected to be highly proficient in CRM platform tooling – specifically Xtremepush (XP) – and capable of building and deploying campaigns independently to a high standard of quality, accuracy and compliance.

A secondary focus includes supporting the Canadian market, partnering with the Lifecycle & Loyalty squad to ensure communications meet localisation, regulatory and regional nuance requirements as Fanatics expands into Canada.

Based in Leeds and working closely with U.S. and Canada‑based teams, this role supports Fanatics’ ambition to become the #1 Online U.S. Casino by 2030 through reliable, scalable and compliant campaign delivery.

• Build, configure and deploy lifecycle and loyalty communications across email, push, in‑app messaging and in‑app placements using Xtremepush (XP).
• Use HTML to build and maintain email templates where required, ensuring accurate rendering across devices and clients.
• Execute campaigns aligned to commercial priorities, lifecycle stages and loyalty programme KPIs.
• Manage end‑to‑end execution from brief through launch, including scheduling, targeting, suppression logic, sequencing and prioritisation.
• Build and maintain automated and triggered lifecycle journeys based on customer behaviour and lifecycle signals.
• Deliver cohesive omni‑channel journeys, coordinating messaging across CRM channels and in‑app placements.
• Support in‑app content placement and merchandising in partnership with Product and Commercial teams.
• Support localised campaign execution for the Canadian market, ensuring communications reflect regulatory requirements and regional nuance.
• Collaborate with CRM, Commercial, GTM, Marketing, Product, Creative and Analytics teams to deliver campaigns on time and to standard.

• Own campaign QA end‑to‑end, validating content accuracy, personalisation, segmentation, links, HTML rendering and delivery logic across all touchpoints.
• Ensure…