Customer Analytics Manager

Customer Analytics Manager – Lloyds Banking Group

Salary: £59,850 - £73,150

Location: Chester, Edinburgh, Leeds or Newport

Hours: 35 hours, full time

Working pattern: Hybrid – at least two days per week at an office site.

Final date to receive applications: Friday 09 January 2026

Job Description

Summary:

This is an exciting time to join the Consumer Lending Cards Team to influence the strategic direction of the UK’s largest consumer finance provider. You’ll be responsible for identifying, shaping and delivering innovative marketing and growth opportunities across the four brands – Lloyds, Halifax, BoS and MBNA – via our own and third‑party digital channels, delivering fair value for customers and ensuring responsible lending within risk appetite.

Our Commercial teams optimise the financial performance and strategic objectives of the Loans business. As a Customer Analytics Manager, you’ll provide commercial leadership to optimise customer and financial performance, proposition development, marketing and customer loan demand within our channels and journeys.

• Leading the identification and evaluation of new customer growth opportunities, including marketing analytics, customer segmentation, and commercial modelling
• Developing and delivering pivotal initiatives that support the Loans growth agenda, including new propositions, partnerships, and digital journeys
• Collaborating with Product Management, Marketing, Finance and Digital teams to shape and implement customer‑centric growth strategies
• Building compelling reasons and securing customer alignment and investment
• Monitoring and reporting on the performance of critical initiatives, identifying risks and opportunities to optimise delivery
• Maintaining a strong understanding of market trends, competitor activity, and customer needs to inform strategic decision‑making
• Assisting with crafting the yearly operating plan and long‑term planning process
• Applying coding and modelling techniques to build and validate forecasting tools and scenario simulations

• Strong people leadership and interpersonal skills
• Critical thinking and commercial acumen:
  Think long‑term, identify commercial opportunities that align with customer needs and business goals, and maximise commercial performance
• Intellectually and analytically curious:
  Unafraid to challenge the status quo, constantly seeking innovation and rapid learning from setbacks
• Delivery focus:
  Manage multiple priorities and deliver results in a fast‑paced environment; experience leading cross‑functional initiatives is a plus
• Data analytics:
  Build and validate models for forecasting, pricing and segmentation; proficient in coding languages and tools such as Agentic AI, Machine Learning, Python, SQL, SAS, VBA, Power BI, Google Analytics, Adobe Analytics and Tableau
• Communicate and influence:
  Present and influence effectively at all levels of the organization, including Managing Director level
• Market awareness:
  Strong understanding of the external environment, including customer trends, competitor strategies and regulatory developments

• A generous pension contribution of up to 15%
• An annual performance‑related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

We especially welcome applications from underrepresented groups. We are disability confident – reasonable adjustments can be made to the recruitment process if required.

Our diversity statement:
We want our people to feel that they belong and can be their best, regardless of background, identity or culture. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

We keep your data safe. We only ask for confidential or sensitive information after a formal invitation to interview or an offer, when we run background checks. We will explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We’re focused on creating a values‑led culture and are committed to building a workforce that reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all colleagues have the opportunity to make a real difference.