Salesforce Marketing Cloud Developer

Hi, we’re PEXA!

We know you’ll Google us before applying, so let’s keep this brief. PEXA revolutionised the way that property is settled in Australia, turning a paper-based process into a digital one. Our solution is a world-first, with over 500 people across Australia and an expanding international team, we’re helping 20,000+ families into their homes each week.

We’re passionate about solving problems for our customers – always striving to set the standard for how property is bought and sold. Being awarded as one of the best places to work in Australia is a recognition of our culture and commitment to innovation, customers and our community.

We’re growing fast, that is where you come in.

We believe our success in Australia is worth sharing and that our proven technology will advance how the UK buys and sells homes.

Establishing ourselves within the UK in late 2020, we are committed to collaborating with lawyers, conveyancers, lenders, government and the property industry, to set the new standard for both remortgages and buying and selling property.

£53,000 - £60,000 a year

PEXA is seeking an experienced Salesforce Marketing Cloud & Account Engagement (SFMC + MCAE) Manager to own and optimise our end-to-end marketing automation capability across the UK business. This is a hands-on role spanning Salesforce Marketing Cloud and Marketing Cloud Account Engagement (Pardot), responsible for designing, executing, and continuously improving data-driven customer journeys across the full lifecycle - from acquisition and onboarding to nurture, retention, and cross-sell.

You’ll work closely with Marketing, Sales, Product, IT and Salesforce Operations to deliver joined-up, insight-led customer experiences at scale.

• Platform ownership & strategy
  • Own the day-to-day operation and evolution of SFMC and MCAE
  • Define and deliver the marketing automation and journey roadmap
  • Act as the SME, embedding best practice and driving platform adoption
• Journey design & execution
  • Design and optimise multi-step journeys using Journey Builder (SFMC) and Engagement Studio (MCAE)
  • Build automations for segmentation, triggers, and data management
  • Translate marketing strategies into personalised lifecycle communications
• Data, integration & CRM alignment
  • Own integrations across SFMC, MCAE, Salesforce Sales & Service Cloud, and the PEXA website
  • Maintain data quality, lifecycle alignment, and audience models
  • Partner with Salesforce Operations on data models and enhancements
• Measurement & optimisation
  • Define KPIs and success measures across journeys and campaigns
  • Deliver reporting on engagement, conversion, and pipeline impact
  • Lead testing and optimisation to continuously improve performance
• Governance & enablement
  • Own consent, deliverability, data hygiene, QA, and documentation
  • Create templates, playbooks, and reusable journey frameworks
  • Train and support marketing users across both platforms

• Required
  • 5–8 years’ experience in marketing automation, CRM, or lifecycle marketing
  • Strong hands-on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio)
  • Salesforce Marketing Cloud Account Engagement (Engagement Studio, automation rules, lead scoring)
  • Proven experience delivering end-to-end customer journeys
  • Strong understanding of Salesforce CRM integration and data models
  • Analytical mindset with a focus on optimisation and performance
  • Confident communicator across technical and non-technical stakeholders
• Desirable
  • Experience in complex or regulated environments
  • Service Cloud or post-sale journey experience
  • Exposure to automation strategy or centre-of-excellence models
• Certifications (desirable)
  • Salesforce Marketing Cloud Email Specialist / Consultant
  • Salesforce Marketing Cloud Account Engagement Specialist / Consultant

Great question! Being a PEXArian is so much more than just a job. We’re a passionate, motivated and unashamedly enthusiastic bunch at PEXA – we love what we do and we’re proud to admit it! Creating brilliant experiences for our members and their clients wouldn’t be possible without ensuring we deliver an exceptional employee experience.

Here’s a snapshot of what your life at…