Senior Paid Social Manager

Overview

Are you a Paid Social strategist who has worked across Meta (Facebook & Instagram)
to scale and transform client performance? Do you thrive on crafting innovative, cross-channel strategies and seeing substantial, tangible results? Do you love diving deep into complex data, unearthing high-level strategic insights, and mentoring others? Then step right up!

Circus PPC is an award-winning, independent specialist agency based in Leeds, dedicated to delivering measurable, high-impact growth and outstanding results for our diverse portfolio of ambitious clients. We’re driven by data, committed to transparency, and passionate about the power of PPC. We don’t just manage campaigns; we build long-term partnerships based on trust, expertise, and a proactive, strategic approach.

We’re looking for an exceptional and highly strategic Senior Paid Social Manager to join our expanding team. This is a high-impact, leadership role where you’ll take the strategic lead on managing, optimising, and significantly growing our most complex clients’ Meta (Facebook & Instagram) advertising accounts, acting as their senior strategic partner.

• Senior Strategic Leadership: Defining, implementing, and overseeing advanced, full-funnel Meta advertising strategies across Facebook and Instagram to align with and aggressively exceed key client business objectives and KPIs (e.g., LTV, blended ROAS, enterprise-level CPA goals, Market Share).
• Complex Account Ownership & Scaling: Taking full, senior-level ownership of a portfolio of our largest and most complex client Meta PPC accounts, driving significant growth, ensuring consistent performance at scale, and guaranteeing maximum client satisfaction.
• Advanced Audience Strategy: Pioneering sophisticated audience research, advanced segmentation, and creative targeting strategies (including Custom/Lookalike audiences and CRM integration) to capture the highest-value customers.
• Creative Testing Frameworks: Collaborating with clients/internal teams to develop high-impact ad creatives and copy, and designing rigorous, continuous A/B testing frameworks to maximise engagement and conversion efficiency.
• Budget, Bidding & Attribution Mastery: Masterfully managing and optimising substantial campaign budgets, implementing advanced bidding strategies, and advising clients on multi-touch attribution to maximise holistic ROI and deliver unparalleled cost-efficiency.
• In-depth Performance Analysis & Insight Generation: Continuously monitoring performance, conducting complex data modelling and analysis, and translating this data into high-level, actionable strategic insights and innovative recommendations for portfolio-wide optimisation.
• Platform Innovation & Thought Leadership: Proactively staying ahead of and implementing cutting-edge Meta platform updates, new ad formats, and emerging industry trends, often becoming the internal expert.
• Senior Client Partnership & Consulting: Building and maintaining strong, strategic relationships with senior client stakeholders. Leading regular performance reviews, presenting strategic blueprints, simplifying complex data, and collaboratively evolving strategies based on their long-term business goals. You are the client’s direct, senior-level PPC expert.
• Cross-Departmental Strategy: Working effectively with internal teams to architect integrated, holistic, and unified Paid Media strategies.
• New Business & Mentorship: Taking a lead role in delivering complex Meta pitches to existing and new clients, and potentially mentoring junior team members.

• An Elite Meta Ads Strategist: Demonstrable, hands-on experience managing and scaling multi-six-figure+ Meta (Facebook & Instagram) advertising budgets and delivering exceptional, transformative results for high-profile clients, ideally within a high-growth agency environment.
• Highly Analytical & Data-Driven: A genuine passion for complex numbers, an ability to spot nuanced trends, and the skill to use these insights to drive sophisticated, high-value strategic decisions. Expert proficiency in Meta Ads Manager and advanced reporting/BI tools.
• Executive-Level Strategic Thinker: Proven…