Senior SEO Lead – Enterprise & Technical Strategy

The SEO Manager will overseethe SEO efforts  & , external client sand other XLM website properties when required.

Lead the SEO development, analysis and performance for  & , external clients and the wider XLM web portfolio.

Work closely with the wider search team on SEO best practice and new approaches taking into consideration the latest Google algorithm updates.

Keyword research and implementation for the UK sports betting market.

Oversee technical SEO work including a robust Core Web Vitals process.

Implement on-site and off-site strategies to help support and guide the Content and Digital PR teams, following Google’s E.A.T guidelines.

Use various tool-sets to a high level such as:
Majestic, Ahrefs, SEMrush, Deepcrawl, Google Sheets and GA.

Deliver concise and KPI focused SEO reporting.

Ensure all SEO reports produced are of a high standard, both in terms of written content and presentation.

Responsible for the delivery of regular status meetings and reports.

To ensure advice and consultancy is clearly and concisely communicated to all stakeholders.

Take full responsibility for the line management of SEO Executives.

Sound knowledge of industry standard SEO tools.

Enterprise level on-site & off-site SEO strategy and implementation.

Competitor analysis and stakeholder reporting.

Experience of devising and implementing innovative SEO strategies whilst adhering to best practice.

Experience of executing and driving strategies forward by building excellent internal relationships and proactively seeking opportunities to exceed expectations.

You will be an expert in all aspects of organic search, striving to continually develop your own knowledge and help nurture the skill sets of the wider Search team.

Proven line management experience of a team of SEO Executives.

A solid understanding of HTML, Site Architecture and enterprise level SEO.

Position Start Date

02 January 2026

Employment Type

Full-Time

Required Years Experience

2