Digital Marketing Specialist. LilyLifestyle

We are recruiting on behalf of a fast-growing and innovative business looking to appoint a Digital Marketing Executive to support the delivery of high-impact digital campaigns across both B2B and B2C audiences.
This is a fully office based role based in Leeds City Centre.

This is a broad, hands‑on marketing role suited to someone who enjoys working across social media, paid advertising, SEO, email marketing, content creation, website management and analytics. The successful candidate will play a key role in driving brand awareness, customer engagement, lead generation and online sales while leveraging AI tools to improve campaign efficiency and performance.

• Manage and grow the company's digital presence across platforms including Linked In, Instagram, Tik Tok, Facebook and You Tube.
• Support the planning, execution and optimisation of paid advertising campaigns across Google, Meta and Linked In.
• Create engaging digital content including social media posts, blogs, email campaigns, landing pages and wider campaign assets.
• Assist with SEO and website optimisation to improve search visibility and user experience.
• Build and manage email marketing campaigns and automated customer workflows.
• Update website content and support e-commerce and lead generation activity.
• Monitor and analyse campaign performance using tools such as GA4 and provide actionable reporting insights.
• Support partnership, affiliate and referral marketing activity.
• Use AI-powered tools to enhance content creation, campaign optimisation and workflow automation.
• Collaborate effectively with internal teams, freelancers and external agencies.

• Minimum of 2 years' experience in digital marketing, e-commerce or a related field.
• Hands‑on experience with platforms such as Meta Ads, Google Ads, Linked In Ads, Shopify, Klaviyo, GA4 and CMS platforms.
• Experience using AI tools to support marketing activity, campaign optimisation and automation.
• Strong understanding of both organic and paid social media marketing.
• Knowledge of social‑first content, particularly across Tik Tok, Instagram and You Tube.
• Excellent written and verbal communication skills with strong attention to detail.
• Creative, commercially minded and comfortable managing multiple projects simultaneously.
• Ability to manage agencies, freelancers and internal stakeholders effectively.
• Confident analysing campaign data and making performance‑driven recommendations.

• Understanding of social media trends, short‑form video and engagement‑focused content creation.
• Experience supporting end‑to‑end e‑commerce campaigns across multiple channels.
• Familiarity with Microsoft Clarity, heat mapping software or marketing automation platforms.
• Experience with CRM and email marketing systems such as Klaviyo, Pardot or Salesforce.
• Basic video editing, podcast coordination or wider content production experience.
• Knowledge of SEO tools and website optimisation techniques.
• Degree qualified in Marketing, Communications, Digital Media or a related discipline.
• Interest in technology, innovation or emerging digital trends would be advantageous.