Audience Activation Lead

Job Details:
Audience Activation Lead (CRM & SEO)

Full details of the job.

Vacancy Name: Audience Activation Lead (CRM & SEO)

Vacancy No: VN2833

Location: Leeds (requires travel between Leeds & London offices once per fortnight)

Job Grade: M

The Streaming department is responsible for the strategy, development, and operation of our digital streaming platform, delivering high-quality, on-demand content to audiences across multiple devices and markets.

The team drives innovation in user experience, content delivery, and platform technology, ensuring our streaming service remains competitive and aligned with evolving consumer expectations.

Working cross-functionally with Technology, Marketing, Content and Editorial, Commercial and Insights, the department is at the forefront of digital transformation enabling the business to reach new audiences and maximise engagement in a rapidly changing media landscape as part of our Fast Forward strategy.

The Audience Activation Lead is responsible for the planning and delivery of our campaigns and activity which form part of our audience activation plan to drive in year Streaming and C4+ growth. Principally responsible for the strategy and delivery of comms across email, push notification, in app messaging, app stores and SEO, they are both data led and creative, ensuring that all activity is effective at driving associated KPIs, as well as embodying the C4 brand.

They will be an expert in direct customer engagement tools and tactics with a good technical understanding of data, digital marketing and marketing automation. They will work closely with the Audience Growth Operations Manager to build targeted and effective activity, as well as being the CRM and SEO expert within the Growth Squad, bringing new ideas and opportunities to drive in year performance.

They will manage a team that delivers activity, as well as being hands on with campaign builds, ensuring a high-quality output through rigorous QA and testing processes. They will own the reporting of the effectiveness of these activities, as well as the ongoing optimisation roadmap to ensure we are constantly improving the effectiveness of our activity.

• Overall responsibility and ownership for the delivery of the audience activation strategy for Streaming and C4+ across all relevant touchpoints including CRM (email, push notifications, in app messaging), app stores and SEO.
• Responsible for defining the reporting requirements for all CRM and SEO related activity and the impact it has on business performance and KPIs, as well as its ROI.
• Regularly reporting back to the business on impact and effectiveness.
• Responsible for the ongoing optimisation of CRM and SEO activities to ensure individual campaigns are performing well and achieving their set metrics. Regularly sharing learnings with the Growth Squad and wider business.
• Plays an active role in the Growth Squad, bringing CRM, SEO and data expertise to help inform how we engage and retain our audiences more effectively.
• Manages a team to deliver all required campaign activity with robust and efficient processes and water‑tight QA processes, which ensure a high‑quality output.
• Works closely with the Audience Growth Operations Manager to drive increased personalisation and automation of audience campaigns through our customer engagement platform (currently Braze).
• Works closely with the Channel 4+ team to drive the effectiveness of the CRM activity that drives both acquisition and retention of the Channel 4+ audience, becoming a key member of the Channel 4+ squad.
• Works closely with the Marketing teams to ensure we launch new shows to relevant audiences with impact, aligning with Marketing campaigns and messaging.
• Builds strong relationship with our customer engagement platform (Braze) ensuring we are utilising its tooling effectively and constantly seeking to improve ways of working and drive efficiencies.

• Audience Growth & Optimisation Team
• Channel 4+ Team
• Growth Squad
• Marketing
• Editorial
• Customer Engagement Platform supplier
• Analytics CAPABILITIES
  • Strategic planning and delivery – Leads strategically,…