SEO Specialist – FTC

Responsibilities

• Work closely with the SEO Manager to drive organic growth across a portfolio of international websites.
• Collaborate with a central technical Product team alongside internal content and blog teams to ensure SEO best practices and recommendations are effectively implemented and prioritised.
• Monitor and improve keyword performance, identify opportunities to increase organic visibility, and report on SEO results to key stakeholders across the business.
• Opportunities to work cross-functionally with the Partnership & Communities Manager and Blog & Learn Manager.
• Help shape and maximise the impact of PR and content campaigns through SEO insights, implementation, and knowledge sharing.

• Analytical SEO Specialist with strong communication skills.
• Deep understanding of SEO ranking factors, algorithm updates and standard methodology.
• Competence with SEO tools such as GA4, GSC and Semrush (or similar).
• Understanding of content strategy across owned and earned assets.
• Basic understanding of popular crawling tools like Ahrefs and Deepcrawl.
• Understanding of user intent and keyword research.
• Ability to create clear, well-optimised content briefs.
• Experience amending existing content to improve SEO optimisation.
• Experience conducting competitor research to identify gaps and opportunities.
• Strong analytical/Excel skills and comfortable working with large data sets.
• Comfortable reporting and presenting results to senior stakeholders.
• Passionate about SEO, with the ability to follow the latest trends and stay up to date with new tools and practices.