Senior Go To Market Manager Digital Distribution Job Leeds area,England UK,IT/Tech

About Us

Shark Ninjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja
, the company has a proven track recordof bringing disruptive innovation to market and developing one consumer product after another has allowed

Shark

Ninjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at Shark Ninja

At Shark Ninja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Senior Go To Market Manager, Digital Distribution London (Battersea Power Station) or Leeds / Hybrid About the role

The Senior Manager, Digital Distribution is responsible for helping shape and execute

Shark

Ninja'sdigital distribution strategy across the DTC and ecommerce channel. This role combines commercial delivery with operational excellence, managing howShark

Ninja'sproducts and experiences reach consumers through owned and partner digital channels. The ideal candidate is a strong operator who can drive a scaling digital distribution capability within a complex, fast-growing global organisation.

The Senior Manager, Digital Distribution owns how the model works — the launch standard, the commercial framework, thegovernanceand the partner capability thatdeterminewhether each market succeeds.

Several markets are already live. The immediate priority is bringing the existing estate to a single standard, then making everysubsequentlaunch faster and cheaper than the last. This is a hands-on operating role. It suits someone who can hold a standard with external partners who already have their own ways of working, and who is as comfortable in a weekly trading review as in a launch gate.

What you will do:

Digital Distribution Model &Strategy

Design and execute the digital distribution strategy across

Shark

Ninja'sDTC and ecommerce estate, ensuring the right products reach the right consumers through the right digital channels at the right time.

Define market prioritisation and the go-live roadmap against explicit criteria: partner digital capability, payments and tax complexity,logistics, language cost, categorymaturityand demand potential. Recommend sequencing to DTC and regional leadership.

Translate distribution strategy into scalable, market-specific frameworks that can be executed consistently.

Keep abreast of emerging digital distribution models, platform developments and consumer behaviour shifts to inform recommendations.

Deliver andmaintainplatform scalability, with a working handoff into Design, UX and Creative so partner sites inherit the Shark Ninja experience standard rather than diverging from it.

Track emerging distribution models, platformdevelopmentsand consumer behaviour shifts, and bring recommendations forward with a clear commercial case

Run a gated launch process with explicit go/no-go criteria, andhold the authority to pause a launch that does not meet them.

Reduce time-to-launch and cost-to-launch with each market by building reusable templates and standards instead of bespoke builds.

Channel Management & Optimisation

Drive continuous improvement across digital distribution operations, using data and insight toidentifyand act on opportunities.
Ownday-to-day digital…