SEO and AI Manager

Zealous are working with an industry leading agency in Leeds to find a new SEO and AI Search Manager to delive the following:

• Lead AI search optimisation (AEO/GEO) strategies, ensuring clients are visible and accurately cited in AI-generated answers across ChatGPT, GoogleAI Overviews, Gemini and Perplexity.
• Develop AI visibility tracking and reporting, measuring brand mentions and citations across LLM platforms alongside traditional organic KPIs.
• Present and speak at industry events and webinars on SEO and AI search, sharing insights on AEO/GEO and the futureof organic visibility.
• Lead technical SEO strategies for all of our clients, with a focus on improving site structure, indexing, page speed, and overall performance to improve organic visibility.
• Manage large scale website migrations, ensuring minimal disruption and successfully improving organic performance after migration.
• Implement structured data strategies to improve SERP visibility, increase rich results, and boost click through rates.
• Drive conversion rate optimisation (CRO) efforts using A/B testing and user behaviour insights to increase engagement and conversions.
• Manage and mentored a team of SEO Executives and Social Media Executives, ensuring strong collaboration and professional development.
• Collaborate with development teams to improve performance on Word Press, Shopify and custom sites, focusing on speed, security, and SEO best practices.
• Deliver SEO and AI search training to clients and internal teams, aligned with industry best practices and growth objectives.
• Conduct SEO audits, competitive analysis, and strategic planning, providing actionable recommendations for organic growth.
• Create content strategies aligned with SEO goals and user intent, briefing content teams on best practices and keyword targeting.
• Brief and collaborate with Digital PR teams to secure high-quality backlinks and enhance brand visibility through media outreach and press coverage.