Customer Insights Analyst

Looking for a role where you can combine marketing analytics, customer insights, and data visualisation to influence business decisions? This is an excellent opportunity to join a growing data function where your analysis will directly shape marketing performance, customer strategy, and commercial outcomes.

They are a well-established organisation with a specialist data and analytics team at the centre of the business. Working across a diverse portfolio of projects, they help stakeholders unlock value from customer and marketing data through advanced analytics and insight-led decision making. They foster a collaborative culture where analytical thinking, innovation, and professional development are encouraged. This role offers exposure to a wide range of industries, datasets, and business challenges.

You will work across customer and marketing analytics projects, helping stakeholders understand behaviour, optimise performance, and make data-driven decisions.

Responsibilities include:

• Analysing customer behaviour, loyalty, retention, and purchasing trends
• Evaluating marketing effectiveness across digital and paid media channels
• Developing dashboards and data visualisations using Power BI, Tableau, Looker, or similar tools
• Conducting detailed analysis to identify trends, opportunities, and performance drivers
• Presenting insights and recommendations to stakeholders in a clear and engaging way
• Building reports and presentations that translate complex data into actionable business outcomes
• Supporting wider analytics initiatives, strategic projects, and product development activities
• Working with both internal teams and external stakeholders to deliver impactful insight-led solutions

• Strong commercial experience within marketing analytics and customer analytics
• Advanced Excel skills, including data manipulation, analysis, and pivot tables
• Experience using Python for data analysis and insight generation
• Strong dashboard development and data visualisation capabilities
• Experience presenting insights through PowerPoint and stakeholder-facing presentations
• Understanding of marketing KPIs such as ROAS, CTR, CPL, conversion rate, and campaign performance metrics
• Ability to identify patterns in data and translate findings into strategic recommendations
• Strong communication skills with the ability to explain technical concepts to non-technical audiences
• Exposure to tools such as Google Ads, Meta, Linked In, GA4, Adobe Analytics, DV360, or similar marketing platforms would be beneficial
• A curious, problem-solving mindset with the ability to manage multiple projects effectively

• Private health insurance
• Life assurance
• Company pension scheme
• 25 days annual leave
• Paid volunteering day each year
• Cycle to work scheme
• Season ticket loan
• Clear opportunities for career development within a growing analytics function
• Exposure to a broad range of analytical challenges and stakeholders