Principal UX Designer

We’re looking for an experienced Principal UX Designer to join our Experience Design team. This is a senior, hands-on role combining deep UX expertise, service design thinking and strong visual craft across websites, mobile apps and digital services.

You’ll work from the earliest stages of client engagements, uncovering the real problems, shaping the approach and guiding teams through discovery, design, delivery and optimisation. You’ll connect digital and non-digital touchpoints with the people, processes and technology behind them, improving both customer experiences and how businesses operate.

Equally comfortable in the detail and leading client workshops, you’ll set the experience direction across multiple projects while staying actively involved in the work. Our clients span sectors and markets, so you’ll need to adapt quickly, influence roadmaps and help shape new opportunities. You’ll also mentor designers and raise standards across the practice.

Your portfolio should showcase polished digital products and experiences, with clear evidence of how your research, strategic thinking and design leadership have improved user outcomes and delivered business results.