Brand Manager
Listed on 2026-02-16
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Management
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Marketing / Advertising / PR
Branding Specialist / Ambassador, Marketing Manager
Join to apply for the Brand Manager role at Colgate-Palmolive
No Relocation Assistance Offered
Job Number #170550 - Surrey, England, United Kingdom
Who We AreColgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet.
Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
Woking UK
TeamProfessional Marketing, Customer Experience
Reporting toGroup Brand Manager, Northern Europe
OverviewAre you ready to drive market leadership and truly make an impact on oral health across Northern Europe? We are seeking an enthusiastic, strategic, and collaborative Professional Brand Manager to lead our key therapeutic and consumer toothpaste portfolio. This isn't just a marketing role—it's an opportunity to be a category expert and influencer, shaping professional recommendation and market growth for essential oral care products.
You’ll be instrumental in establishing our brand as the leader in everyday caries and sensitivity prevention, directly impacting millions of lives through dental professional advocacy. If you thrive in a dynamic, international environment and are passionate about building strong relationships, we want to hear from you!
What You'll Be Leading:The Purpose of Your Role
- Market Leadership:
Drive all key performance indicators (KPIs), including market share growth, net sales, margin, and professional recommendation objectives. - Professional Advocacy:
Strategically grow awareness and understanding of our product benefits among the dental profession to inspire and drive chairside recommendation. - Strategic Growth:
Partner with the European team to assess opportunities, build a robust 5-year innovation pipeline, and expand market demand. - External Influence:
Liaise with and influence key external collaborators and Key Opinion Leaders (KOLs) to build brand advocacy and inform our strategic direction. - Go-to-Market Ownership:
Lead the end-to-end commercialisation and go-to-market strategy for all new product launches across Northern Europe.
Key Responsibilities
- Brand Strategy:
Own the development and execution of the annual brand plan, securing alignment and consensus across all internal partners. - Commercial Execution:
Create and implement targeted initiatives to drive volume and net sales growth across the Northern Europe Hub. - Stakeholder
Collaboration:
Serve as the primary communication point for the portfolio, developing compelling training and detailing materials for our internal teams (e.g., Oral Care Consultants, Customer Development). - Innovation & Launch:
Lead the progression of NPD projects with the EU team and spearhead the local development and implementation of the go-to-market plan, including business case creation, forecasting, and gaining launch approval. - Partnerships & Insights:
Collaborate closely with the N. Europe Professional Group Brand Manager and external agencies to identify market expansion opportunities using deep market insights. - Budget Management:
Strategically manage the advertising and promotions (A&P) budget to ensure maximum return on investment. - Training & Empowerment:
Partner with the Scientific Affairs team to lead comprehensive product training for our Oral Care Consultants, ensuring they are fully equipped with product and clinical knowledge. - Risk Management:
Provide timely and transparent communication on all brand opportunities and challenges to the Group Brand Manager.
Your Professional Profile
- Education:
A bachelor's degree is highly valued. - Experience:
Previous experience in dental, healthcare, pharmaceutical marketing, or consumer health is a plus. - Foundational Knowledge: A solid foundation in basic (oral) health or life sciences is essential for…
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