Sales Director

Head of Sales / Sales Director

High-Growth FMCG Consumer Brand

UK Based/ Hybrid - West Yorkshire Senior Commercial Leadership Role

Six Figure Package

We are partnering with a highly ambitious, fast-growth consumer brand to appoint a Head of Sales / Sales Director into a pivotal commercial leadership role.

This is an exciting opportunity for a proven sales leader who understands how to build momentum behind a brand, drive customer growth, and lead from the front in a dynamic, entrepreneurial environment.

The business has significant group backing, a strong brand story, a high-quality product range, and a brilliant team culture. It is growing quickly, investing in its people, and now looking for a senior commercial operator who can help take the UK business through its next stage of growth.

The role will suit someone who has operated successfully within branded consumer goods, ideally with experience of challenger brands, premium brands, or high-growth FMCG environments. You will need to bring strong customer management experience, commercial discipline, and the ability to develop both strategy and execution across retail, grocery, impulse, convenience, wholesale, and wider commercial channels.

This is not a slow-moving corporate role. The business is energetic, creative, ambitious, and highly collaborative. It needs someone who can bring pace, commercial edge, and leadership, while also rolling their sleeves up and working closely with a passionate team.

• Developing and delivering the UK sales strategy.
• Leading and developing a high-performing commercial team.
• Building strong relationships with key retail, wholesale, and trade customers.
• Driving new business, distribution growth, and customer activation.
• Working closely with marketing, category, finance, and supply chain teams.
• Bringing insight, energy, and commercial rigour to a growing brand.
• Representing the business with credibility, confidence, and passion.

• A strong track record in branded FMCG or consumer goods.
• Experience in a Head of Sales, Sales Director, Commercial Director, or Senior National accounts leadership role.
• A real understanding of how to grow and protect a brand.
• Experience in high-growth, challenger, premium, or entrepreneurial brand environments.
• Strong leadership qualities and the ability to get the best out of others.
• Excellent customer management, negotiation, and commercial planning skills.

The personality to thrive in a fast-paced, ambitious, and team-led culture.

This is a standout opportunity to join a brand with real momentum, a fantastic product, and a genuinely impressive team. For the right person, it offers the chance to make a significant commercial impact and play a key role in the next chapter of the business.

For a confidential conversation, please contact Andrew Osbaldeston at Always Candid.