Regional Sales Manager

Overview

Thirsty for a change? A great opportunity where you can motivate and develop an award‑winning field sales team. A Regional Sales Manager is required to work for CPM representing Lucozade Ribena Suntory covering Scotland and the North. Salary is £36,558.08 per annum, plus a 10% bonus and a company car.

North UK, Scotland and surrounding areas.

As Regional Sales Manager you will lead a sales team of up to 12 Sales Executives who will contact independent and food service retailers on behalf of our client. Key duties include:

• Set a clear vision and strategy covering training, development, retention, and motivation of the team.
• Manage costs, budgets, and provide commercial insight to support senior management.
• Recruit and develop talent, minimise churn, and deliver a high‑performance team.
• Carry out performance management and coaching.
• Support the National Sales Manager with senior management duties.
• Deliver against key sales targets and KPIs.
• Plan and organise regional meetings and cascade communications.
• Analyse data from multiple sources to identify opportunities and underlying trends.

• Expand your people‑management skills and grow a high‑performing team.
• Tailor your management style to develop individuals and a supportive culture.
• Exceed client expectations and grow sales as a natural part of the role.
• Use your commercial acumen to manage costs and budgets effectively.
• Innovate and propose creative solutions to business challenges.
• Help people reach their full potential.

• Previous experience managing a sales team, ideally at an area level.
• Understanding of retail/FMCG preferred.
• A full UK driving licence.

• Pension Plan
  :
  Secure your future with a pension plan.
• Holiday Package
  : 22 days of holiday plus bank holidays.
• Company Vehicle
  :
  Company car.
• Life Assurance
  : 1X life assurance.
• Health Support
  :
  Access to expert health support across areas such as fertility, menopause, pregnancy, and more.
• DIGICARE+ App
  :
  Convenience of second opinions from doctors, personalised counselling sessions and expert nutritionist advice.

We foster an inclusive work environment that values the unique perspectives and skills of all individuals.