WYLVEP Programme Manager

About You

As West Yorkshire Local Visitor Economy Partnership Manager you will:

• Have inclusive and collaborative leadership skills with strong stakeholder management skills.
• Effectively manage the DMP budget, including the delivery of income targets and attracting match funding and sponsorship, where applicable.
• Lead the delivery of a suite of visitor economy metrics for West Yorkshire, recorded monthly and annually to enable effective benchmarking with KPIs, identify and drive action plans and manage risks resulting from such monitoring.
• Act as the project lead ensuring external funding opportunities from national, regional and local levels are capitalised upon for the benefit of the West Yorkshire regional visitor economy.
• Act as the Visitor Economy project lead working closely with local authority tourism leads and events leads in bidding for and delivering major world‑class events for the region.
• Work closely with local authority tourism leads to plan and deliver a suite of campaigns that encourage visits from target markets.
• Work closely with other custodians of the Visitor Economy including LVEP board members, Visit England and wider regional stakeholders to develop plans to integrate activity across the region, administrating board meetings and ensuring good governance.
• Lead the WYLVEP stakeholder engagement programme and support the Head of Destination Marketing and International Relations in representing West Yorkshire at various meetings including Visit Britain / Visit England.
• Provide briefings for senior officers and politicians on matters relating to the West Yorkshire Visitor Economy and respond to enquiries from respective local authority leaders and chief executives, including via the Yorkshire Tourism Initiative.
• Procure services using LCC procurement guidelines to deliver WYLVEP DMP programme of works.

This is an exciting opportunity to work as programme lead for the newly formed West Yorkshire Local Visitor Economy Partnership, liaising with tourism leads from each of the local authorities and the West Yorkshire Combined Authority to deliver the actions set out within the Destination Management Plan, whilst ensuring good governance and providing administrative support where necessary. To be suitable for the role you need extensive tourism experience, a good knowledge of local government processes, and a solid understanding of the framework set out by Visit England and Visit Britain.

The role will be fast‑paced and require excellent programme management skills.

• Lead the delivery of the WYLVEP DMP, prioritise workload and meet deadlines.
• Manage the DMP budget, deliver income targets and attract match funding and sponsorship, where applicable.
• Deliver a suite of visitor economy metrics recorded monthly and annually for benchmarking with KPIs, identify and drive action plans and manage risks.
• Act as project lead to capitalise external funding opportunities from national, regional and local levels.
• Co‑lead visitor economy projects with local authority tourism leads and events leads for major world‑class events.
• Plan and deliver campaigns that encourage visits from target markets.
• Develop plans to integrate visitor economy activity across the region with LVEP board members, Visit England and wider stakeholders.
• Lead stakeholder engagement programme and represent West Yorkshire at meetings including Visit Britain / Visit England.
• Provide briefings for senior officers and politicians and respond to enquiries via the Yorkshire Tourism Initiative.
• Procure services under LCC procurement guidelines to deliver WYLVEP DMP programme of works.

• Project management skills.
• Ability to manage stakeholders promoting West Yorkshire as a business and leisure tourism destination.
• Excellent written and verbal communication skills, ability to engage, influence, negotiate and form positive relationships at all levels.
• Ability to work to tight deadlines, allocate and prioritise resources.
• Proven ability to formulate, action and monitor marketing strategies, promotional plans and projects to meet targets and deadlines.
• Ability to lead a team in…