Senior National Account Lead – Major Retail and Impact

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, large scale transformation journey by creating a National Lottery that delivers more money to good causes.

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

A bit about the role

Reporting to the Retail Sales Controller, the Senior National Account Manager owns the commercial direction and performance of the Asda, Morrisons and Morrisons Daily portfolio. The role leads the end-to-end customer agenda, from strategy, Joint Business Planning and senior negotiation through to in-store and digital execution, performance management and investment governance.

As a senior leader in Retail Channels, the role will shape wider channel thinking, provide clear commercial challenge, deputise where required and mobilise cross-functional teams behind the opportunities that will make the greatest difference for players, retailers, Allwyn and Good Causes. The role combines direct account ownership with purposeful people leadership, creating the clarity, capability and accountability needed for the team to deliver brilliantly.

What you’ll be doing

Commercial ownership and growth

• Own the strategy, customer plan and commercial performance for designated major retailers across the Asda, Morrisons and Morrisons Daily portfolio, with clear targets for sales, revenue, profit, responsible growth and returns to Good Causes.
• Create and deliver compelling Joint Business Plans that align Allwyn’s ambition with each retailer’s strategy, operating model, customer priorities and growth agenda.
• Lead senior commercial negotiations, construct evidence-based proposals and secure customer commitment to plans that increase distribution, availability, visibility, engagement and sustainable sales.
• Analyse commercial, operational and shopper performance to identify opportunities, address risks and translate insight into decisive action.
• Own the portfolio forecast and retailer investment plan, including trade marketing and capital expenditure, ensuring disciplined governance, return on investment and compliance with Allwyn processes.
• Identify and commercialise opportunities across retail, e-commerce, Scratchcards, product placement, activation and relevant new technology initiatives.

Customer leadership and execution

• Build trusted, influential relationships from buyer to director level across commercial, operations, marketing, digital, technology and other relevant retailer functions.
• Lead the deployment of Allwyn’s transformation and new licence priorities across the portfolio, ensuring plans are practical, fully aligned and executed at pace.
• Create robust retailer and store communication plans that improve availability, compliance, product execution and colleague engagement.
• Lead strategically important trials and projects, coordinating retailer, internal and third-party stakeholders from concept and commercial case through to implementation and evaluation.
• Deliver Responsible Play priorities with customers, embedding player protection, age controls and healthy play principles into account plans and execution.

Delivering through people

• Directly line manage a National Account…