B2B marketing manager

Location: Fantastic Leeds city centre location

Work model: Office based, with flexible working after probationary period

Holiday: 28 days, plus bank holidays and your birthday

You Platforms is a content agency with owned audiences. We create top-quality content that attracts and engages high value audiences, and produce results-driven client campaigns that get results.

We’re a growing group of digital brands — including Leeds-List, Yorkshire-List and Manchester-List — with trusted local audiences who come to us for inspiration, ideas and insider knowledge.

We’re looking for an experienced marketer to take responsibility for our business-to-business communications strategy, lead generation and implementation.

You’ll be a marketing professional with
at least 5 years experience in a B2B marketing role that is used to creating data-driven lead-gen and marketing strategies and delivering them through owned and external channels.

You’ll need an excellent understanding of the media world and be able to demonstrate how you’ll reach new prospects and markets for our brands that results in revenue growth.

You’ll be working hand-in-hand with the commercial team and leadership to convey the value of our proposition through our digital channels and sales collateral alongside delivering your data-driven marketing strategy that leads to growth. This is a hands-on role, so you’ll be creating website copy, decks, social assets, and SEO/PPC campaigns but to name a few.

As a business that prides itself on quality engagement, we’re not interested in vanity metrics buttangible commercial impact.

Min. 5 years of experience in a full time B2B marketing role

We’re looking for evidence of your knowledge of digital marketing, including SEO and PPC and how this impacted leads and sales

You’ll need excellent communications skills and fantastic attention to detail

• Updating our digital presence, including our websites and emails
• Create high quality written content and social assets
• Use data to test and refine marketing tactics and strategies
• Meticulously research content online, by phone and in person
• Using initiative to predict, manage and solve problems on your own
• Building relationships and developing a network of contacts
• Working with the wider team to support our commercial goals and objectives
• Create and execute a lead-generation strategy to drive growth
• Analyse and report on the effectiveness of marketing activity to the leadership
• Support business development with sales collateral