Strategist; Creative

At Kyra, we’re leading the future of creator marketing—where data, creativity, technology and AI converge to empower creators and drive business impact for the world’s most ambitious brands. Kyra is a full-service, AI-powered, global influencer marketing agency, helping global enterprise brands like H&M, L’Oreal and Amazon connect authentically with audiences through culturally resonant content. With $15M in Series A funding, our flagship proprietary tech platform, Kyra Platform, facilitates our team to deliver this at scale, driving strategic impact with guaranteed performance.

Location
: UK (Remote)
Salary
: £60,000 - £70,000 per annum (dependent on experience)
Reporting to
:
Strategy Director

• Lead the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs
• Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals
• Write high-quality briefs and strategic decks that inspire both clients and creators

• Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs
• Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation
• Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations

• Lead cultural listening, market research, and platform trend tracking within the beauty category
• Translate emerging insights into actionable campaign ideas and brand opportunities
• Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals

• Join client calls to present strategic recommendations and explain the “why” behind campaign decisions
• Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback
• Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity

• 5–7+ years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand
• Deep knowledge of platform behaviours, content formats, and the creator economy across Tik Tok, Instagram, and You Tube

• Deep understanding of Tik Tok culture, trend cycles, and platform-native audience behavior.
• Able to translate brand identities into authentic, scroll-stopping creator content

• Comfortable working with performance metrics, audience data, and platform insights
• Ability to structure frameworks, make data actionable, and present performance narratives clearly

• Exceptional brief-writing, storytelling, and presentation skills
• Strong client presence with the ability to articulate ideas confidently and drive strategy forward.

• A hybrid thinker who blends logic with creativity, intuition with structure
• Experience owning strategy across multiple live campaigns and strategic touchpoints
• Passion for beauty, social culture, and pushing the boundaries of what creator content can do

If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you. Please note that when you submit an application or resume, your data will be processed in line with our privacy policy
.