Regional Marketing Executive

Job Introduction

The role of the Marketing Executive is to assist the regional Sales team, RMD and National Marketing Manager in executing the marketing strategy and Community Matters programme, as well as coordinating customer communications to support the region's business objectives and continued growth. There will also be elements in supporting other departments in the region occasionally.

• Support the regional Sales team and National Marketing Manager amassing quality leads and adequate footfall by analysing buyer profiles and local market information that will be used to devise a development marketing strategy and make recommendations for tactical messaging and content.
• Perform regular audits of all digital collateral, including, but not limited to, development web pages, Google pay-per-click campaigns, social media, and portals, ensuring that copy and imagery is brand compliant, grammatically correct and promoting Gleeson's core values.
• Assist the sales team and admins in ensuring new plot releases are correctly uploaded to the Gleeson website and portals and digital communications are scheduled.
• Assist the sales teams in the formation and execution of Home of the Week, Featured Home, and stock plot campaigns across all digital channels and portals.
• Attend weekly meetings with sales to discuss lead performance and provide recommendations of upcoming activity to overcome issues.
• Work closely with National Marketing Manager to support strategic, forward planning on focus developments.
• Assist the regional team in the organisation of regional development and community events, including show home openings, dignitary visits and charitable endeavours.
• Support the implementation of Gleeson's Community Matters Programme throughout the region and work alongside sales team to identify local schools, community groups and other organisations.
• Conduct regular development visits to ensure that collateral, signage, and the sales arena are brand compliant and in good condition, as well as checking the status of any stock plots and featured homes, ensuring such plots are presentable before focus campaigns are scheduled.
• Build relationships with key stakeholders, including sales colleagues and RMD, ensuring all parties are aware of any specific campaigns, current development marketing strategies and messaging and Community Matters-related activity and events.

• Proficient communicator, including strong copy writing skills
• Good stakeholder management skills
• Able to prioritise effectively with good time keeping
• Knowledge of the house building and/or construction industry
• UK driving licence