CRM Coordinator

The Pure Gym Way

Pure Gym is the No.1 gym operator in the UK, and the 4th largest gym operator worldwide. With 700+ gyms and over 2 million members across the UK, Europe & the US, we are the gym where Everybody is Welcome. We champion diversity and are committed to providing a workplace where everyone feels free to be. We’re proud to be recognised as a Top Institute Employer
, reflecting our commitment to excellence in employee experience and workplace culture. See our careers page for full benefits. We offer:

• Free nationwide gym membership for you + 1
• Hybrid working
• A truly flexible working culture
• Personal private healthcare, including digital GP
• Life insurance x4
• Company pension contribution
• 25 days annual leave, plus 1 personal day
• Option to purchase additional holiday (up to 5 days)
• Great learning & development resources
• Enhanced maternity pay, paternity and adoption leave

The Role

Location:

Hybrid
- Leeds (2days in the office)

Type:
Full Time

Contract type: FTC Until Dec 2026

Application: 16th March 2026

As The Pure Gym Group continues our growth there is the need for a CRM Coordinator (Fixed Term Contract) to support and manage the engagement communications for our DK and CH business. Join us in shaping the future of customer engagement and helping our members make the most of their Pure Gym membership and community.

The CRM team consists of 11 marketers and developers, based in Leeds and London. CRM sits within the broader marketing function, which manages all communications and acquisition activity across the Pure Gym Group.

The Role:

Reporting into the CRM Engagement Lead, this role will work with the wider Commercial and Marketing (CRM) team in developing a culture of best practice and continuous improvement.

As CRM Coordinator (FTC), you will play a pivotal role in shaping the customer engagement journey for our Danish and Swiss members and supporting wider initiatives across our UK and US markets. As one of three coordinators in the Member Engagement team, you'll work closely with our CRM Engagement Lead and other departments to develop and deliver insight-led, multi-channel campaigns that truly resonate with members.

From gamification to launching new benefits, classes, and promoting upgraded features, as well as driving excitement around equipment upgrades and club refurbishments, you'll help bring our brand to life in ways that build connection, value, and long-term engagement.

This is a unique opportunity to work on a diverse mix of projects and make a meaningful impact on member experience and loyalty.

Your

Key Responsibilities:

• Execute multi-channel campaigns across email, web, SMS, push and in-app to engage members throughout their journey.
• Manage operational campaigns: own the end-to-end delivery of essential communications, ensuring accuracy, consistency and timely execution.
• Analyse and optimise: work with Insight & Analytics to review performance, extract insights and run tests to improve engagement.
• Drive innovation: champion new ideas, creative tactics and better ways of working to enhance member communication.
• Become a Braze expert: whether new or experienced, we'll support you to become an expert within 6-12 months—using AI, automation and advanced features to deliver smarter, more personalised experiences at scale.

The Person:

• CRM marketing passion: you possess or are keen to develop a thorough understanding of CRM and email marketing, including best practices, trends, and the competitive landscape, to deliver effective campaigns.
• Marketing knowledge: you come equipped with a solid grasp of marketing principles or demonstrate a keen interest in learning and mastering the field.
• Analytical abilities: you have experience or an innate skill in analysing data, with a flair for using insights and reporting to drive decisions.
• Copywriting competence: whether through formal experience or developed skill, you have a proven ability to write compelling content.
• Creativity and attention to detail: your creative approach is matched by a meticulous attention to detail, ensuring excellence in every project you undertake.
• Initiative: you are proactive, comfortable working independently, and capable of initiating projects and solutions.
• Experience:
  
  ideally, you have at least 1+ years of experience in a similar role, although it's your passion and skills that truly make you stand out.

Pure Gym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our Pure Gym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.

Join us on our mission is to bring high quality, affordable fitness to everyone, everywhere.

Please note:

Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged.