Head of Marketing

• Deputise for the CMO and shape marketing strategy
• Lead brand, digital, CRM and data-driven marketing initiatives

This is an opportunity to join a well-established organisation within the insurance industry based in Gloucestershire. The company operates as a medium-sized entity, offering a stable environment with a focus on growth and innovation in its field.

Strategic leadership & deputising

• Act as a Deputy Head of Marketing to the CMO, representing the marketing function internally and externally when required.
• Contribute to the development of the overall marketing strategy and lead on execution across priority areas.
• Provide marketing leadership for appropriate projects.

• Lead brand management activity, ensuring consistent and effective brand expression across all channels.
• Play a key role in delivering brand and rebrand programmes, from strategic development through to implementation and embedding.
• Act as a brand guardian, balancing creativity with commercial and audience needs.

• Oversee ongoing website performance, development, and optimisation, ensuring it remains user-centred, accessible, and aligned to business objectives.
• Work closely with internal teams and external partners to evolve digital platforms and journeys.

• Lead CRM strategy and delivery, with hands‑on experience using Hub Spot.
• Design and implement effective contact and engagement strategies across the audience (broker and member) life cycles.
• Oversee campaign execution, evaluation, and optimisation, using performance data to continuously improve outcomes.
• Use data and insight to understand key audiences, behaviours and needs.
• Translate insight into clear recommendations that inform strategy, targeting and messaging.
• Embed a test‑and‑learn culture, using performance data to evolve marketing approaches and demonstrate impact.

You will also manage one direct report.

• Senior marketing specialist with 7+ years experience across brand, digital, CRM and data‑led marketing
• Confident stakeholder who can deputise for the CMO and influence at a senior level
• Background in a client‑side marketing team; experience in Financial Services or another regulated sector is mandatory
• Experience managing brand evolution and leading website redesign or digital transformation projects
• Technical hands‑on experience with CRM
• Strong knowledge of Hub Spot and CRM‑led customer journeys
• Data‑driven mindset with the ability to turn insight into action
• Proven people leader who can build and develop high‑performing teams
• Highly organised with excellent communication and stakeholder management skills
• Comfortable using CMS platforms and core marketing tools (e.g. Hub Spot, Umbraco, Microsoft Office, Canva)
• Degree in Marketing/Business or relevant professional marketing qualification is desirable

• Competitive basic salary
• Up to 30% yearly bonus
• Pension Contribution
• 25 days annual leave (excluding Bank Holidays)
• Hybrid working - 3 days in the office / 2 days at home