Head of Brand Marketing

Head of Brand | North UK (Leeds, Manchester, Sheffield area - requires 3 days in office!)

The Role:

We’re looking for a Head of Brand to lead the brand forward as they are continuing through one of the biggest growth periods! This is a senior, hands‑on leadership role for someone who knows how to build a modern, high‑growth D2C brand through organic social, creative storytelling, standout experiences, PR, and community‑led moments.

You’ll take full ownership of building the story of the brand as they enter new areas.

• Define and evolve the brand strategy, positioning, voice, and visual identity
• Lead organic social strategy across key platforms, driving cultural relevance and growth
• Set the creative vision across content, campaigns, and brand storytelling
• Own PR and earned media strategy, building meaningful press and cultural moments
• Establish clear brand KPIs and track performance across awareness, engagement, and sentiment
• Take full ownership of the budget (ATL, PR, Social, Digital etc)

• Proven experience leading brand in a high‑growth D2C, retail, or consumer business
• Excellent experience across all areas of brand marketing (ATL, PR, Digital, Social, Content, Events, and Influencer management)
• Experience owning PR strategy and building earned media relationships
• Strong communication to drive results and communicate with stakeholders across the business
• Natural storyteller who creates compelling and creative marketing to drive brand forward