Digital Engagement & Brand Lead

Job Number #171382

No Relocation Assistance Offered

Location:

Woking, UK

Reporting to:
Digital Transformation Director

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

The learning & development opportunities: You will refine your commercial mind-set and continue to learn new skills working closely with a cross-functional team giving you exposure to all local market departments.

The challenge & variety: You will operate in a fast paced operational environment, directly impacting the day-to-day performance of the business, with personal accountability for your business.

The global experience: You will have the opportunity to work with global brands, participate in global strategies with potential to develop your career internationally.

The Colgate Values: Caring, global teamwork and continuous improvement are integral to how we operate every day.

Colgate-Palmolive is engaged in a strategic shift to omnichannel demand generation from a strategic, organisational, knowledge/experimentation and investment aspect, which impacts all our current and future marketing and business activities. To help fuel this transformation in Northern Europe, we are looking for a Digital Engagement and Brand Experience Lead to support new and ongoing digital engagement projects, reporting to the Digital Transformation Director.

The Digital Engagement and Brand Experience Lead is a key player in architecting our “Owned Ecosystem” and leading the charge in creating a seamless, always-on consumer journey. They will be responsible for managing multiple ongoing PR, social and contract projects requiring coordination with a broad set of stakeholders across Europe.

Strategic Ecosystem Ownership: Act as the strategic owner of the owned ecosystem, including Websites, Organic Social, PR, and Influencer strategies.

Integrated PR & Influencer Strategy: Lead a unified PR and influencer approach, leveraging coverage and assets as scalable content that feeds the entire omnichannel demand funnel.

Paid Social Strategy: Partner with our paid social agency teams to ensure efficient and effective paid strategies are developed and implemented across priority channels.

Global Content Tool Governance: Drive local implementation and adaptation of central tools from the Global Content Factory to Creative

X, ensuring local relevance while maintaining global efficiency and brand cohesiveness.

Retail Media Integration: Own the Retail Media Influencer and Paid Social strategy to ensure high-quality content drives consistent engagement and conversion across social and retail commerce platforms.

Data-Driven

Experience:

Partner with data leads to drive 1P data acquisition through owned channels and integrate social listening data with retail performance to link sentiment directly to conversion.

Innovation & Efficiency: Leverage AI tools to enhance content creation and analyse audience behavior for optimal posting and engagement.

People Management: Manage and support the development of the Social Media & Website Specialist.

You’ll be a member of the Northern Europe Digital Team, a central team driving all things Digital for Colgate’s Northern Europe Hub.

• Previous experience in digital marketing, content marketing and/or PR in the UK
• Experience working with content/creative agencies
• Superb communications and project management experience
• Strong analytical skills and data-driven thinking
• Experience with tools such as Creative
  
  X, Sprinklr or other social listening tools, SEMRush, Jira, etc.