Partnerships Manager - Cycling

Overview

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🕑 Full-time starting December/January, with hybrid working (immediate opportunity)

😎 Mid-level - minimum 2–3 years experience

💰 Experienced-based salary between £30,000 - £35,000

📍
London (minimum 3 office days/week)

⭐ Five-stars on Glassdoor

🌴 Generous 30 days holiday allowance plus bank holidays

🏆 Leading benefits package & competitive salary

🅱 Work for a Certified B Corporation™

💹 Opportunity to get in at the ground floor of a purpose-driven
, fast-paced, fast-growth company in the outdoor industry; lots of scope for your growth!

As Partnerships Manager for Cycling, your purpose is to continue to strengthen Sun God’s credibility and visibility within the global cycling community - across road, gravel, and MTB. You’ll lead the execution of partnerships activity in this category, building authentic relationships with athletes, teams, ambassadors, and events to position Sun God as a trusted, high-performance cycling eyewear brand. You’ll apply the Sun God Partnerships Framework to the Bike playground while collaborating closely with peers across Running, Action/Snow, and Motorsport to share insights and elevate performance.

• Understand (Market Intelligence)
  • Build a deep understanding of the cycling ecosystem, from elite racing to grassroots communities, mapping key trends, competitors, and opportunities.
  • Define and maintain the Bike customer profile, identifying key motivations, behaviours, and adoption drivers.
  • Share insights with internal teams to inform campaigns and product development.
• Deliver (Cycling Partnerships Execution)
  • Teams & Athletes: Manage relationships with professional teams and athletes, ensuring strong visibility, brand alignment, and content creation.
  • Ambassadors & Creators: Maintain and grow a global network of cycling ambassadors and creators who drive authenticity and influence.
  • VIK Seeding: Develop meaningful advocacy through targeted product seeding across clubs, influencers, and community leaders.
  • Events: Lead Sun God’s presence at key cycling events, managing logistics, activations, and on-the-ground brand experience.
  • Activation: Plan and deliver partnership activations that generate measurable ROI and brand impact.
  • Content: Collaborate with the Creative and Marketing teams to deliver cycling-focused content that supports key campaigns and moments.
• Collaborate (Cross-Team Input)
  • Partner with Product on athlete testing, product feedback, and innovation.
  • Work with Marketing, Creative, and Commercial teams to amplify partnership content and stories.
  • Support PR and Communications to enhance coverage and awareness in cycling media.
  • Contribute to brand moments and purpose-led activations that reflect Sun God’s sustainability and community values.
• Peer Learning & Team Contribution
  • Collaborate closely with other Partnership Managers to share best practices, celebrate wins, and drive continuous improvement.
  • Support the culture of creativity, teamwork, and shared learning across the Partnerships team.

The ideal person has the following skills, experiences and competencies:

• Proven experience leading partnerships with athletes, teams, or brands in a consumer-facing, brand-led environment.
• Track record of delivering standout campaigns, activations and product collaborations that win attention, build awareness, and drive commercial results.
• Strong negotiation, budget management and ROI reporting skills
  , with the ability to maximise value from every partnership.
• Strategic mindset with hands-on execution skills
  — able to zoom out to set direction while rolling up sleeves to deliver.
• Confident relationship-builder
  , credible with athletes and talent, collaborative with colleagues, and comfortable operating at all levels from grassroots creators to C-suite executives.
• Culturally tuned-in
  , with an eye for rising talent, taste makers and brands that align with Sun God’s world.
• Organised and resourceful
  , able to manage complex projects and timelines while always seeking smarter, more impactful ways to deliver value.
• Creative and commercially focused
  , bringing fresh ideas and pushing…