Marketing Manager

## Marketing Manager Apply remote type:
Hybrid locations:
Bognor Regis, G :
Hoboken (HQ), NJ, USA:
London (Fitzroy Square), G :
Oxford, G :
Remote, GBRtime type:
Full time posted on:
Posted Todayjob requisition :
R2600728
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* Job Description:

** We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.
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* About the Role:

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* Position Overview:

** We are seeking a customer-focused, sales-aligned Field Marketing Manager to support marketing efforts across our Core account segment in the Americas and EMEA. This is a high-volume, high-impact role that requires a marketer who thrives at the intersection of strategy and execution.

This role partners closely with sales, product marketing, revenue operations, and campaign teams to deliver localized, field-ready account-based marketing campaigns and programs that support pipeline growth, customer retention, and account expansion across approximately 3,500 Core institutional accounts.

The ideal candidate understands that field marketing in this space means being a true partner to sales, not an order taker. You will bring strategic thinking to reactive requests, challenge assumptions when needed, and proactively identify opportunities to drive value for customers and revenue for the business.
** Key Responsibilities
**** Sales Partnership & Account-Based Marketing*
* * Serve as the primary field marketing partner to Core account managers across Americas and EMEA, building trusted relationships that enable proactive, strategic marketing support
* Execute 1:1 and 1:few account-based field marketing activities aligned to regional priorities and account plans
* Evaluate incoming sales requests critically, ensuring requests are well-founded and aligned with business objectives before committing team resources
* Support sales with the creation and adaptation of account-specific customer materials, including presentations, pitch decks, one-pagers, and email templates
* Collaborate with account managers to identify upsell and cross-sell opportunities for non-journal products (e.g., Journal Backfiles, Online Books, eMRWs, Wiley Digital Archives, Cochrane Library)
** Campaign Development & Execution
*** Partner with Global Demand Generation and Global Conferences & Events on Core-related campaign and event strategies to drive new logo acquisition, pipeline generation, customer retention, and expansion
* Partner with product marketing to tailor messaging for Core institutions across customer lifecycle stages (acquisition, onboarding, renewal, expansion)
* Translate product and value propositions into practical, field-ready content assets that resonate with academic and healthcare library decision-makers
* Brief and collaborate with shared services teams (campaigns, digital marketing, design) to execute marketing programs, ensuring quality and business relevance throughout the process
* Localize global campaigns for regional and market-specific relevance, recognizing that library buying behavior, consortium structures, and decision-making processes vary significantly by country and region
** Measurement, Reporting & Insights
*** Track and report on field marketing performance metrics including MQLs, SALs, SQLs, marketing-impacted pipeline, and marketing-impacted revenue
* Maintain accurate Salesforce campaign records and ensure marketing activity is properly attributed to pipeline and revenue outcomes
* Provide regular account and market insights to the Associate Director and broader marketing leadership to inform strategy and resource allocation
* Contribute to monthly business reviews and activity reporting with clear, data-backed summaries of marketing impact
** Cross-Functional Collaboration
*** Work across B2B and B2C marketing boundaries to coordinate account-level activities where institutional and end-user marketing intersect
* Partner with Customer…