Senior Paid Social Manager

Senior Paid Social Manager

Function
:
Paid Social | Meta & Tik Tok Advertising | Performance Marketing
Reports to: Senior Paid Social Manager
Core Responsibility: Deliver profitable growth for DTC brands through effective paid social campaign execution, optimisation, and performance analysis across Meta and Tik Tok.
KPIs: ROAS, CAC, MER, Spend Efficiency, Client Retention
Salary
: £45,000 – £52,000 DOE
Location
:
Remote-first (UK-based), with optional access to our London office (The Roundhouse, Camden)

At Launch With Us, we help ambitious e-commerce brands scale from £2M to £7M+ through high-performance paid social and creative-led growth strategies.

We’re not interested in vanity metrics or bloated agency processes. We focus on outcomes that genuinely move the needle: profitable customer acquisition, stronger retention, and scalable growth.

We manage over £10M in annual paid media spend across Meta and Tik Tok for brands including Lucky Saint, Fem Fuelz, Butter & Crust, Four Five, and Aromatherapy Associates. Our success comes from combining sharp media buying with creative that converts.

We’re part of the #1 UK Meta independent agency groups; we move fast, think commercially, and give talented people genuine ownership over the accounts they run. This is a place for ambitious operators who want autonomy, accountability, and the opportunity to make a real impact.

As a Senior Paid Social Manager, you’ll own strategy and performance across a portfolio of DTC e-commerce brands.

You’ll work directly with founders and senior stakeholders to identify growth opportunities, improve account performance, and drive client retention.

You’ll also mentor Paid Social Managers, helping elevate execution standards across the business.

• Extreme Ownership:
  You win or learn. Never blame.
• Radical Curiosity:
  Challenge assumptions. Explore what’s next.
• Kind Candour:
  Say what needs to be said, with honesty and purpose.
• Client-Centricity:
  Think like an owner. Act in your clients’ best interests, always.

Strategic Account Leadership

• Take ownership of strategy and performance across a portfolio of DTC e-commerce brands, ensuring activity remains aligned with client objectives, commercial targets, and growth plans. You will be responsible for translating business goals into actionable paid social strategies that deliver measurable results.
• Lead account planning by identifying opportunities to improve customer acquisition, increase efficiency, and scale profitable growth. You will regularly review account performance and proactively recommend new initiatives that support long‑term success.
• Develop and oversee testing roadmaps across audiences, creative, offers, landing pages, and campaign structures, ensuring accounts continue to evolve and improve over time.
• Work closely with Growth Executives to ensure strategic recommendations are implemented effectively and that account activity remains aligned with wider business objectives.

Performance Analysis & Growth

• Analyse performance across Meta, Tik Tok, Triple Whale, Shopify, and reporting platforms to identify trends, opportunities, and areas of concern. You will use data to make informed decisions and guide account strategy.
• Monitor key growth metrics including ROAS, CAC, MER, NC‑ROAS, and customer acquisition efficiency, ensuring accounts remain on track to achieve performance targets.
• Identify underperforming areas quickly and develop recovery plans that address performance issues while maintaining client confidence.
• Continuously seek opportunities to improve account performance through testing, optimisation, and strategic recommendations that contribute to sustainable growth.

Creative Performance Collaboration

• Partner closely with Creative Strategists to ensure creative output is aligned with account objectives and informed by performance data.
• Provide strategic feedback on messaging, hooks, formats, offers, and content themes, helping shape creative testing priorities and future campaigns.
• Use consumer insights and campaign learnings to influence creative direction and identify opportunities to improve conversion rates and…