PPC Manager

TFAS Enterprises brings together market leading digital marketing capability and independent financial advice. Headquartered in central Leeds, we provide a service to the whole of the United Kingdom helping thousands of consumers who are actively seeking advice in relation to holdings of more than £2 billion every year.

• Department: Digital
• Location: Leeds
• Compensation: £33,000 - £39,000 / year

• Monitor and remove negative keywords across Search channels for multiple brands
• Create experiments in search channels to drive performance
• Review FLG CRM data in conjunction with online campaign data to calculate net ROAS, lead volumes, cost per lead and profitability and implement campaign optimisation decisions to drive performance
• Proactively seek ways to improve campaign profitability through performance insights
• Plan and implementation of A/B testing across various channels

• Ensure all invoices are correct and sent to Finance on a monthly basis
• Update campaign geo‑targeting as and when required
• Maintain channel change log with account level changes
• Pausing and reactivation of campaigns/accounts as and when required
• Use of Google Editor to make major campaign changes
• Creation of digital assets for existing and new campaigns
• Ensure that campaign lead targets are being met
• Ensure that existing pixels and tags are firing correctly and implement new ones as and when required

• Update and maintain reports with online and offline data
• Build out new reports to monitor campaign performance

• Create new ad accounts for search channels as and when required both as stand‑alone accounts as well as part of existing MCC structure

• Use competitor and market insights to improve channel performance

• Plan and build out campaigns for both existing and new products within the existing and new vertical/s across all lead generation channels using where appropriate Google Keyword Planner and The Search Monitor

• Ensure that all campaigns as well as accounts comply with any channel regulations, both external and internal

• Maintain the relationship with external account managers

• Design of new landing pages through Unbounce
• Maintenance of existing landing pages
• Updating of existing landing pages as well as FLG parameters used to pass lead data into FLG CRM

• Keep up-to-date and share relevant developments in Digital Marketing and AI, analysing new opportunities to expand activity
• Use of AI tools and features to enhance proficiency of day-to-day tasks and improve campaign performance

• Relevant marketing diplomas/certifications/qualifications
• Educated to Degree level in a related field

• Minimum 1 year experience in managing Google Ads
• Experience with Social Ad platforms such as Meta, Linked In and Tik Tok, and Display platforms is desirable
• Experience working for Finance/Pension related or FCA regulated companies
• Experience working in lead generation or performance marketing settings
• Experience running performance experiments with structured testing frameworks
• Experience with landing page management, design and testing

• Strong attention to detail
• Excellent time management and organisation skills
• Strong analytical and numeracy skills
• Excellent communication, both verbal and written
• Commercially aware and proactive, with a strong drive to identify opportunities and improve performance

• Open – Relate and communicate with others, adapting your style to everyone.
• Positive – Being optimistic and encouraging a positive mindset.
• Professional – Exhibiting a courteous, conscientious, and business‑like manner.
• Leadership – Drive the company vision and positively influence those around you.
• Cooperative – Work together and support each other to learn and grow.
• People Focused – Delivering the best service and adding value to our clients

• 25 days annual leave plus Bank Holidays (increasing by 1 day each year after 3 years of service, maximum of 5 additional days)
• 4 pm Finish on a Friday
• Annual performance‑related Company bonus and salary review
• 5% Employer pension contribution
• 4 × Death in service
• 24‑hour access to our Employee Assistance Programme with Health Assured
• Opportunities for continuous professional development
• Buying and selling annual leave scheme (up to 5 additional days)
• Regular social events throughout the year
• Free mortgage advice
• 1 hour lunch break and 2 × 15‑minute breaks

• Remote or hybrid working options depending on preference, with two office visits per month at our Headquarters based in Leeds.
• 37.5 hours per week Monday to Friday – standard working hours 09:00 to 17:30 with flexibility to meet individual needs (16:00 Friday Finish).