C4+ Product Growth Manager

Job Title

Role: C4+ Product Growth Manager

This role focuses on identifying ways to grow C4+ by working with the C4+ Squad. The holder will provide clarity on audience and propositional hierarchy, lead sync planning and coordination across all C4+ activity, and maximise impact during key change events such as pricing and product changes.

• Develop and implement comprehensive cross‑channel strategies to drive member acquisition, engagement and retention.
• Lead market intelligence and insights for the C4+ proposition through competitive research, market trends, segmentation, personas, and ideal customer profiles.
• Work closely with audience insight to ensure teams deeply understand target customers and know how to attract and retain them.
• Create clear product messaging and positioning that maintains differentiation, provides clear reasons to become and stay a member, and enables effective campaigns.
• Collaborate and coordinate activity with the cross‑functional squad – product, marketing, audience optimisation and insight – to develop tactical and strategic plans to improve paid acquisitions.
• Deliver go‑to‑market planning and business readiness for C4+ changes, including pricing and promotional strategies, and collaborate across the organisation to ensure successful launches.
• Regularly review campaign and launch results to understand effectiveness and optimise accordingly.
• Keep abreast of the content schedule, identifying opportunities for C4+ members.
• Oversee the C4+ sign‑up experience to ensure alignment with messaging hierarchy and campaigns, and optimise the journey to increase conversion.
• Use Adobe Analytics to build, analyze and report on performance data.

• Strategic planning and delivery – Translate organisational goals into clear priorities, plans and measurable outcomes.
• Performance and commercial acumen – Demonstrate strong commercial awareness and accountability for sustainable performance.
• Viewer and customer‑centric mindset – Place audiences, customers and partners at the heart of decision‑making.
• Data‑led and analytical decision making – Use data, insight and evidence to drive decisions, evaluate impact and improve outcomes.
• Cross‑functional collaboration and agile leadership – Lead collaboratively, foster agility and shared ownership.
• Market awareness and innovation – Scan the external environment to anticipate change, identify opportunities and drive innovation.

• Growth mindset – Seek challenge with curiosity and a strong desire to learn and improve.
• Accountability – Deliver results and take responsibility for outcomes.
• Collaboration – Use empathy, encourage co‑creation and inclusiveness to achieve better outcomes.
• Transformation – Embrace and proactively drive change with resilience and tenacity.

• Content & editorial team
• Head of Audience Growth & Optimisation and team
• Product Manager
• Finance business partner
• Insight & Analytics business partners
• Performance analyst
• 4+ marketing leads

• Strong analytical skills, able to compile performance results and interpret data into actionable insights.
• Proven track record in product marketing, preferably direct‑to‑customer, with good understanding of LTV and ARPU metrics.
• Good understanding of digital marketing and media channels, including experience working with technical teams to deliver digital experiences.
• Hands‑on experience of using CRM/marketing tools to build campaigns.
• Project management experience to coordinate change and launch activity across teams.
• Knowledge of data protection and permission‑based marketing.
• Excellent communication skills, able to present information concisely and engagingly.
• Experience developing relationships with a wide variety of stakeholders.
• Highly organised, self‑motivated and able to manage a diverse workload.
• Passion for the C4 remit and content.

• Digital subscription business experience.
• Experience running multivariate testing, planning hypotheses and interpreting results.
• Experience running marketing sync plans and planning cycles.
• Experience working with e‑commerce tools to optimise conversion.
• Comfort using Adobe…