Head of PPC

Head of PPC

Department: Marketing

Employment Type: Full Time

Location: United Kingdom

Compensation: £60,000 - £80,000 / year

About the team:

We're a passionate team on a mission to make Vintage Cash Cow &  the go-to destination for giving pre‑loved items a new lease of life.

As we scale internationally, Google remains one of our most important growth channels, spanning Search, Performance Max, You Tube, Demand Gen, Video & Display, first‑party audiences, and Google's rapidly evolving AI‑powered advertising ecosystem.

Our Growth team combines performance marketing, creative, CRM, data science, experimentation, and automation to unlock scalable growth. As our Google footprint expands across markets, we need a leader who can evolve Google from a successful acquisition channel into a world‑class growth engine.

About the role:

As Head of PPC, you will own the strategy, execution and scaling of Google's advertising ecosystem across all markets.

Whilst Search remains a core channel, this role extends far beyond traditional PPC. You will lead growth across Search, Performance Max, Demand Gen, You Tube, Video & Display, audience activation, automation, measurement, and creative enablement. Manage and optimise significant media investment across multiple markets, ensuring capital is allocated efficiently to maximise growth and profitability.

A critical part of the role will be building a creative machine that enables Google to perform at its full potential. Working closely with the Paid Social team, Creative team, CRM, Data and Product, you will help establish the systems, workflows, localisation processes and testing frameworks required to continuously produce high‑quality video, image and text assets across all markets.

You will help define how creative, audiences, automation and first‑party data combine to drive sustainable growth across UK and European markets.

This is a unique opportunity to shape the future of Google's growth strategy at Vintage Cash Cow and  and build a market‑leading acquisition engine powered by creativity, data and AI.

• Audit the current Google ecosystem across Search, PMax, Demand Gen, You Tube, Display, audiences, creative workflows and measurement.
• Identify the biggest growth opportunities across existing and future markets.
• Build a roadmap for scaling You Tube, Demand Gen, audience‑led acquisition and creative testing.
• Establish stronger creative production and localisation workflows alongside the Paid Social and Creative teams.
• Assess Google's use of automation, AI bidding, audience signals and creative optimisation.
• Develop a prioritised roadmap for scaling Google activity internationally.

• Own Google's growth strategy across Search, PMax, You Tube, Demand Gen, Display and future Google products.
• Identify new opportunities to increase volume while maintaining profitability and lead quality.
• Drive expansion into new countries and markets.
• Develop audience‑led and funnel growth strategies powered by first‑party data.

• Build a scalable creative operating model that consistently supplies Google with high‑performing assets.
• Partner closely with the Paid Social team to maximise creative sharing, learnings, testing frameworks and production efficiency.
• Improve creative testing velocity across video, image, copy, hooks, messaging and formats.
• Create a feedback loop between performance data and creative production.
• Establish Google‑specific creative best practices across You Tube, Demand Gen, Display and Performance Max.

• Lead optimisation across Search (+AI Max), PMax, Demand Gen, You Tube and Display.
• Continuously improve bidding strategies, audience signals, campaign structures and automation.
• Ensure Google's AI systems are fed with high‑quality data, audiences and creative assets.
• Drive continuous experimentation and testing.

• Ensure Google campaigns are accurately measured and optimised towards business outcomes.
• Partner with Data and Product teams to improve attribution, reporting and conversion measurement.
• Maximise first‑party audience utilisation across Google.
• Improv…