Marketing Manager - Product

Marketing Manager
- Product

Department: 77-893 - Subscription
- Digital Acquisition Media

Employment Type: Permanent
- Full Time

Location: UK
- Leeds

As a Product Marketing Manager, you’ll play a critical role in bringing our platform to life. Based in Leeds or London in the central marketing team you will report into the SVP of Owned Media and Special Projects. You will work predominantly with the world leading product and technology team and across different territories, sports rights and internal teams ning hands‑on exposure to how a global sports streaming platform operates.

This is a fast‑moving role where curiosity and strong analytical skills are essential.

• Lead go-to-market strategy and execution for our products on DAZN, including News, Player/Athlete Chats, Stats & Scores, Moments & Fan Zone, alongside a very ambitious roadmap of new launches.
• Understand the products and bring fan insight to the front.
• Create and deliver marketing campaigns that increase fan participation, engagement and sharing.
• Establish and monitor key performance indicators (KPIs) to evaluate the success of marketing initiatives. Use data‑driven insights to refine strategies and improve ROI.
• Build and maintain strong relationships with senior stakeholders, always championing the fan.

• Proven, hands‑on experience delivering product marketing.
• Strong understanding of end‑to‑end campaign execution, across both paid and owned media.
• Comfortable working with data—able to analyse campaign performance and make optimisation decisions quickly.
• Proven track record of managing integrated marketing campaigns across multiple channels, including social media, email, SEO, and PPC.
• Excellent cross‑functional collaboration skills.
• Mindset: ambitious and curious.

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.