Business Development and Marketing Lead

Overview

Apply for Business Development and Marketing Lead at Swarthmore Education Centre in Leeds, ENG, GB. This full‑time on‑site position offers great opportunities for career growth. Are you passionate about community, creativity and making a difference? Swarthmore Education Centre is looking for an enthusiastic and proactive Business Development and Marketing Lead to help us raise our profile, build partnerships and create opportunities that support learning, creativity and community engagement across Leeds.

This is a varied and rewarding role at the heart of our organisation. From arts exhibitions and creative workshops to community festivals, learner showcases, corporate sponsorship and partnership development, you'll play a key role in helping Swarthmore reach more people and strengthen its impact across Leeds. One day you might be planning a workshop with a local artist, coordinating an exhibition, developing a marketing campaign, updating our course lists on the website, attending a networking event, building relationships with local businesses or helping to secure support for an exciting new community project.

No two days are the same. As a key member of our team, you will help promote Swarthmore's diverse programme of courses, workshops and community activities, develop partnerships that create opportunities for learners, and contribute to the long‑term sustainability of the Centre. We're looking for someone who is creative, organised, confident communicating with a wide range of people and excited by the opportunity to make things happen.

If you enjoy variety, building relationships and working in a role where no two days are the same, we'd love to hear from you.

• To lead and coordinate the Centre's marketing, communications, events, exhibitions and business development activities; develop partnerships and opportunities that increase participation and income; support fundraising and sponsorship initiatives; promote room hire and commercial activity; and supervise the Centre and Events Support Administrator.

• Develop and implement an annual marketing and communications plan to support learner recruitment, room hire, events and community engagement.
• Oversee and support the Centre and Events Support Administrator in the delivery of social media, website and promotional activity.
• Manage and develop Swarthmore's website, ensuring courses, workshops, events and organisational information are accurate and up to date.
• Lead the production, design and publication of the Centre's termly programme and other promotional materials.
• Oversee the development of engaging content for digital platforms including social media, email marketing and online communications.
• Ensure marketing activity aligns with Swarthmore's brand, values and strategic objectives.
• Monitor the effectiveness of marketing campaigns and use data and insights to improve engagement and recruitment.
• Identify opportunities to increase Swarthmore's profile across Leeds and the wider region.
• Work with the Senior Management Team to develop campaigns that support key organisational priorities and projects.
• Ensure all marketing materials are accurate, professional and consistent with Swarthmore's brand guidelines.

• Develop and maintain positive relationships with businesses, community organisations, funders and other stakeholders across Leeds.
• Identify opportunities to increase participation, raise awareness and generate income for the Centre.
• Promote room hire, commissioned activity and other commercial opportunities.
• Support the development of partnerships that create progression opportunities for learners and strengthen Swarthmore's community presence.
• Represent Swarthmore at networking events, community meetings and promotional activities.
• Research local market trends, competitor activity and emerging opportunities to support organisational growth.
• Work with the Senior Management Team to identify and develop new income‑generating opportunities.

• Coordinate the planning and delivery of workshops, short courses and creative activities delivered by visiting…