C4+ Product Growth Manager

Job Title: C4+ Product Growth Manager

Reports to: C4+ Growth Lead

Department: Streaming Product & Growth

Location: Leeds (this role requires travel between Leeds & London offices once per fortnight)

Job Grade: P1

Contract Type: Permanent

Hours: Full Time

Channel 4 Streaming is Channel 4's video‑on‑demand proposition, home to original and exclusive shows, box sets of iconic series, as well as live and catch‑up TV from C4's broadcast channels. Available as an app on over 20 different platforms including mobiles, tablets, PCs, TVs and games consoles, as well as being syndicated to the likes of Sky and Virgin, Channel 4 Streaming reaches over 6 million monthly viewers and has more than half of all 16‑34 s in the UK as registered users.

The Streaming Product & Growth department is responsible for creating the best possible user experience that is seamless and engaging, as well as overseeing the growth of Streaming across the business. The C4+ Team is tasked with driving sign‑ups, retention and revenue through the 4+ proposition, our premium paid tier which offers viewers the chance to watch ad‑free and get early access to shows.

Channel 4+ is a strategic priority and called out as a key part of our future streaming strategy.

This role will focus on identifying ways to grow C4+, working with our Squad. As our Squad sits across multiple business areas, you will be a point of clarity, providing clarity on audience and propositional hierarchy and leading sync planning and coordination across all of our C4+ activity, with a particular focus on times of change (e.g. pricing changes, product changes) to maximise impact across our channels.

• Develop and implement comprehensive cross‑channel strategies to drive member acquisition, engagement and retention – working with our channel experts to drive alignment and maximise opportunity across their respective plans.
• Lead market intelligence and insights for the C4+ proposition by driving competitive research, market trends, segmentation, personas, and ideal customer profiles.
• Work closely with audience insight to ensure teams deeply understand our target customers and know how to attract and retain them.
• Create clear product messaging and positioning that maintains differentiation, provides clear reasons to become and stay a member and enables effective and compelling campaigns for our channel leads.
• Collaborate and coordinate activity with our cross‑functional squad – including product, marketing, audience optimisation and audience insight – to develop and implement tactical and strategic plans to improve paid acquisitions and to ensure we capitalise on through‑the‑line opportunities with cohesive, aligned plans.
• Deliver go‑to‑market planning and business readiness for C4+ changes, including pricing and promotional strategies and collaborate across the organisation to ensure successful launches.
• Regularly review campaign and launch results across our team to understand effectiveness and optimise accordingly.
• Keep abreast of our content schedule, identifying opportunities for C4+ members.
• Oversee the C4+ sign‑up experience to ensure it aligns to our messaging hierarchy and campaigns – working closely with marketing, product and experimentation to optimise and test variations of the journey to increase conversion.
• Require comfort with Adobe analytics.

• Strategic planning and delivery – Leads strategically, translating organisational goals into clear priorities, plans and measurable outcomes.
• Performance and commercial acumen – Demonstrates strong commercial awareness and accountability for delivering sustainable performance.
• Viewer and customer centric mindset – Places audiences, customers, and partners at the heart of decision‑making and solution design.
• Data led and analytical decision making – Uses data, insight, and evidence to drive decisions, evaluate impact and improve outcomes.
• Cross‑Functional collaboration and agile leadership – Leads collaboratively across boundaries, fostering agility, experimentation, and shared ownership.
• Market Awareness and innovation – Scans the external environment to anticipate…