Sponsorship Manager

Brand Partnerships & Sponsorship Manager

Location:

London with regular European travel Reporting to:
Marketing Director, UK & Europe

Contract:

Permanent, Full-Time Scope: UK & Pan-European Overview We are one of the fastest-growing automotive brands in the UK and Europe, bringing a heritage that stretches back over 100 years together with a bold, electrified vision for the future. With an expanding line-up of EVs and hybrid vehicles, we are challenging the status quo democratising electric mobility for everyday drivers across the continent.

We are a brand built on energy, innovation, and momentum, and our partnerships strategy reflects exactly that.

Role Overview This is a newly created and highly visible role within the marketing function. The Brand Partnerships & Sponsorship Manager will be responsible for identifying, negotiating, and activating strategic partnerships across sport, technology, lifestyle, and culture amplifying the brand profile and accelerating commercial growth across the UK and Europe. This role demands a commercially astute, creatively driven operator who can build relationships at the highest level, manage multi-market campaigns, oversee agency partners, and ensure every partnership delivers measurable value.

The ideal candidate brings deep expertise in sports marketing and a strong instinct for tech and lifestyle brand alignment, with the ability to operate effectively across multiple European markets simultaneously.

Key Responsibilities Partnership Strategy & Development Define and execute a pan-European brand partnerships and sponsorship strategy aligned to our commercial and brand objectives. Identify and evaluate new partnership opportunities across sport, technology, e-mobility, gaming, and lifestyle sectors. Lead end-to-end negotiations with rights holders, federations, teams, and brand partners across the UK and European markets. Build a portfolio of partnerships that reinforces our positioning as a forward-thinking, electric-first automotive brand.

Manage the UK and Pan European Partnership landscape, being the go to person to advise, approve and endorse Partnerships and Sponsor ships Activation & Campaign Management Own the full activation lifecycle for all partnerships from concept through delivery to post-campaign evaluation. Develop integrated activation plans that connect across digital, social, experiential, PR, and retail touchpoints. Lead the delivery of high-impact sponsorship moments including event presence, branded content, and fan/consumer experiences.

Ensure all rights and assets are fully leveraged, maximising brand visibility and commercial return. Agency & Supplier Management Lead and manage relationships with external agencies including creative, experiential, PR, and media partners. Set clear briefs, manage deliverables, and hold agencies accountable to brand standards and commercial KPIs. Establish robust processes for agency briefing, approval, and performance review across multiple markets.

Budget & Performance Own the partnerships and sponsorship budget across UK and Europe, managing six- to seven-figure investment responsibly. Establish clear measurement frameworks and KPIs for each partnership, tracking ROI and brand impact. Provide regular reporting to senior leadership on portfolio performance, opportunities, and strategic recommendations. Identify efficiencies and optimise spend allocation across the portfolio on an ongoing basis. Stakeholder & Cross-Functional Collaboration Act as the central point of contact for all partnership and sponsorship activity internally and externally.

Collaborate closely with Digital, PR, Product, and Sales teams to ensure fully integrated campaign delivery. Work with European market leads to adapt and localise partnership activations for country-specific audiences. Represent MG Motor at key events, industry forums, and partner meetings across the UK and Europe. Candidate Profile Essential Experience & Skills Significant experience in brand partnerships, sponsorship, or sports marketing ideally within automotive, technology, or a major consumer brand.

Proven track record of managing and activating…