CRM Manager

Description

Full-time Permanent Associate

At Pure, we're passionate about transforming dogs' lives through better nutrition. Born from a friendship between two dog-loving friends and a shared vision, we've grown into something truly special - a UK-based company that's leading the pack in healthy, tailored dog nutrition.

We're not just another pet food company – we put paws and people first with dogs and their owners driving our decisions. We craft healthy, perfectly portioned meals that delight dogs and keep bowls sparkling clean. But what really makes us different is how we support our pet families every step of the way. Through expert advice and personalised communication, we're right there beside them on their journey of giving their four-legged family members the best possible life.

• An annual salary of between £45,000 - £50,000 DPE.
• Hybrid working – 3 days on site at our brand-new bespoke office in Leeds (Radius, One City West).
• 33 days holiday (including Bank Holidays).
• Enrolment within our discretionary business performance 10% annual bonus plan (following successful probation).
• Free dog food up to £100 per month.
• Small business with a family feel!
• Salary exchange company pension.
• Team social events and the opportunity to support local charities, with 2 paid volunteer days available each year.
• Free on-site Parking.
• A supportive working environment within a very dynamic growing business that supportspersonal development goals.
• Cycle to work scheme.
• Bring your dog into work.

Pure isseekingan experienced, commercially driven CRM Manager to lead lifecycle marketing and customer engagement across our UK and EU markets, driving retention,loyalty and long-term customer value.

As the CRM Manager,working within the wider Customer Experience and Product team,you will oversee the strategic direction and optimization of our customer journeys, working closely with the CRM Executive to drive both acquisition and retention through automated email marketing, SMS,What Appand direct mail. Your role will focus on test-and-learn strategies to improve customer sign-ups, nurture relationships, and re-engage customers with lapsed or cancelled memberships.

By combining customer insight,analysing data andsegments,you willberesponsible forstrengtheningrelationships with customers through enhanced personalisation, delivering more relevant experiences that drive loyalty, increasingshare of wallet and maximising customer lifetime value.

• Automation Strategy & Optimisation
  :
  Lead the development and optimization of automated customer journeys, including onboarding, nurturing, retention,loyalty and re-engagement campaigns.
• Channel optimisation:Own and optimise CRM channels,including but not limited toemail, SMS,What Appand direct mailensuring the right message reaches the right customer through the right channel at the right time, maximising engagement, relevance and commercial performance.
• Test & Learn:Implement a robust testing framework for automated journeys, continually refining content, messaging, timing, and flow to improve key metrics such as retention rates, reactivation rates, and overall customer lifetime value.
• Segmentation & Personalisation:Develop and evolve advanced segmentation and personalisation strategies to ensure customers receive relevant,timelyand engaging communications. Work closely with the CRM Executive to effectively segment audiences using behavioural, transactional and customer data, whilst incorporating industry best practices and emerging engagement tactics, including gamification.
• Campaign Performance Analysis:Analyse and report on the performance of automated campaign sand tactical activity, using data to inform ongoing improvements and adjustments.
  
  Sharing monthly reporting with the wider business and performance board.
• Template building:Build emailtemplatesin
  
  Iterableand workalongsidethe creative team to build design templates which allow for easy asset creation and improve team efficiency and speed to launch.
  
  Good levelof experience on design software and HTMLunderstandingpreferred.
• Collaboration:Work closely…