Shopper Marketing Manager

Location

Leeds, West Yorkshire

Sofina Foods

Full-time

You will be a commercially aware and highly organised shopper marketing professional who enjoys working collaboratively and bringing campaigns to life in a retail environment.

• Experience in a Shopper Marketing, Customer Marketing or Trade Marketing role within FMCG, ideally food
• Strong understanding of UK grocery and convenience retailers including Tesco, Sainsbury’s, Asda, Morrisons and Iceland
• Experience developing and delivering shopper activation campaigns across multiple retail channels
• Comfortable working with shopper and market insight tools such as Nielsen and Kantar
• Strong commercial awareness with confidence assessing ROI, campaign performance and promotional effectiveness
• Excellent project management skills with the ability to manage multiple campaigns simultaneously
• Creative judgement with experience briefing and reviewing shopper creative and POS materials
• Strong communication and stakeholder management skills
• Collaborative approach with experience working cross-functionally and with external agencies
• Curious, proactive and detail-focused mindset
• Degree qualified in Marketing, Business or a related discipline, or equivalent experience
• CIM qualification beneficial but not essential

GB

Monday to Friday

Car Allowance, Company Bonus Scheme, Enhanced Sick Pay

Competitive Salary

Sofina Foods is proud to be an equal opportunities employer. We’re committed to building a diverse and inclusive workplace where everyone feels valued and respected. We welcome applications from people of all backgrounds and experiences – regardless of age, disability, gender identity, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.

The new Shopper Marketing Manager will be responsible for developing and delivering engaging retailer‑specific activation plans that align with both brand and customer objectives.

• Develop annual shopper marketing plans aligned to brand strategy, retailer priorities and joint business plans
• Use shopper, retailer and market insight to identify opportunities to drive conversion and category growth
• Build strong working relationships with retailer marketing teams to secure activation opportunities and support joint initiatives
• Lead customer‑specific activation plans across POS, retail media, digital content and in‑store activity
• Manage shopper and design agencies to deliver impactful campaigns and materials
• Support optimisation of retailer e‑commerce platforms including search terms, imagery and product content
• Oversee POS production, artwork approvals and campaign implementation timelines
• Monitor retailer, competitor and shopper activity to identify opportunities and emerging trends
• Track campaign effectiveness and ROI using retailer and market performance data
• Support commercial and category teams with retailer presentations, sell‑in decks and range reviews
• Ensure all activity complies with retailer guidelines and relevant legal requirements including HFSS regulations
• Manage shopper marketing budgets and support accurate forecasting and reporting

INDB2

Bring Brands to Life Where It Matters Most — With Shoppers