Digital Brand Designer

Job Description

hackajob is collaborating with Flutter UK&I to connect them with exceptional professionals for this role.

Digital Brand Designer

We have three of the biggest names in sports betting, Betfair, Sky Bet, and Paddy Power. Each has a fiercely distinct identity, a loyal audience, and a presence that spans apps, TV, social, campaigns, and everything in between.

Were looking for a Brand Designer to help bring one of those brands to life across every surface it touches.

Youll work within a close-knit Brand Design team, each designer dedicated to a single brand. Day to day, youll be producing high-quality visual work across product, campaigns, motion, and social, always making sure the brand shows up consistently, distinctly, and with real craft behind it.

This is a role for someone who takes craft seriously, wants to understand brand at a deeper level, and is ready to grow their skills across both digital and marketing contexts.

Brand Differentiation & Identity

• Define and continuously evolve clear visual territories for each brand, making them immediately recognisable and meaningfully distinct from one another
• Protect each brands personality, tone, and positioning across every output
• Actively identify and prevent brand convergence across products and touchpoints
• Turn brand strategy into tangible, differentiated design direction

Brand Expression in Product

• Define the principles and guardrails for how each brand identity translates into digital UI and in-app experience
• Create guidelines that Product Designers can act on, practical, opinionated, and rooted in each brands visual DNA
• Partner with Product Design to embed brand effectively into interfaces without compromising usability

Cross-Team Alignment

• Act as the bridge between Brand, Commercial, Studio, and Product, ensuring brand expression is joined up across all functions
• Align with Content Designers so visual language and tone of voice work as one

Visual Systems & Scalability

• Partner with Design Systems teams to encode brand expression into scalable, reusable components
• Define the right balance between shared foundations and brand-specific expression
• Ensure brand updates can roll out efficiently and consistently across all platforms

Execution & Quality

• Oversee and contribute to high-impact visual work spanning product, campaigns, and brand communications
• Hold a high bar for craft, consistency, and detail and bring others up to it through review and critique
• Be the quality filter for brand alignment across all team outputs

How you’ll do it

• A portfolio demonstrating brand systems across multiple touchpoints, digital, campaigns, motion, and beyond
• A strong attention to detail in typography, layout, colour, and visual composition
• Some experience working cross-functionally with Brand, Marketing/Commercial, and Studio teams
• Proficiency in Figma and collaborative design tools
• Open to feedback and collaborative by nature

Desirable

• Exposure to brand work in both product and campaign contexts
• Background in online gaming, sports betting, or entertainment
• Working knowledge of AI-powered design tools
• Interest in or experience with motion design or animation
• Familiarity with design systems or component-based thinking

What We Value

• A genuine love of craft and a desire to keep getting better
• Curiosity about brand, about the industry, about how design shapes perception
• A team player who shares work early and takes feedback well
• Attention to detail without losing sight of the bigger picture
• A belief that strong brands are both consistent and unmistakably distinct
• Enthusiasm for working across disciplines and learning from those around you

What’s in it for you

• Flexible ways of working – home or office, it’s your choice!
• £1,000 learning fund
• Twice-yearly bonus (with part of it guaranteed!)
• Pension contribution scheme
• Private healthcare
• Access to thousands of Udemy courses
• Invest via the Company Sharesave Scheme
• 16 hours paid volunteering time per year
• Unlimited holiday

About Flutter

Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant…