Engagement Manager – Value

Responsibilities

• Build and establish Dabble's UK customer engagement and key accounts function from the ground up.
• Develop personalised engagement strategies that strengthen customer relationships and improve retention.
• Manage and continually refine the engagement approach for Dabble's most valuable customer segments.
• Work alongside CRM, Marketing, Product and Compliance to deliver tailored customer experiences.
• Use customer insights and behavioural data to identify opportunities for growth, retention and engagement.
• Optimise customer offers and experiences to maximise commercial outcomes while maintaining compliance.
• Build reporting and performance frameworks to measure engagement, retention and customer lifetime value.
• Ensure all customer interactions align with UKGC, Responsible Gambling and AML requirements.

• 5-8+ years experience in Key Account Management, Customer Engagement, CRM or Marketing within the UK wagering or sports betting industry.
• Proven experience building or significantly evolving a key accounts or customer engagement function.
• Strong understanding of the UK wagering landscape and customer behaviours.
• Experience developing retention and engagement strategies that deliver measurable commercial outcomes.
• Excellent stakeholder management skills with experience partnering across Marketing, CRM, Product and Compliance.
• Strong analytical skills with the ability to turn customer insights into action.
• A solid understanding of UKGC regulations, Responsible Gambling and AML requirements.
• Outstanding communication skills and the ability to build trusted relationships with both customers and internal stakeholders.
• A genuine passion for sport and the UK betting industry.

Demonstrates expertise in developing and executing customer engagement strategies within the UK wagering industry, focusing on retention and relationship building. Proficient in stakeholder management and compliance with UKGC, Responsible Gambling, and AML regulations.