French-Speaking Marketing Manager, B2B Tech Events

Marketing Manager (French Speaking) NPAworldwide London, Greater London, United Kingdom

We currently have an exciting opportunity for French Speaking Marketing Manager in London.

Are you fluent in French and English? Do you have previous experience as Marketing Manager, experience in development of marketing plans and project management experience?

If yes, read on!

Our client run many market leading business exhibitions in the learning, healthcare, technology, and veterinary sectors, with events in the UK, Europe, USA and Asia. They are looking for an experienced French Speaking Marketing Manager to join their team in West London.
The purpose of this role is to help develop and deliver the marketing strategy that promotes our client events to delegates and exhibitors.
You will be a creative, self-motivated individual who loves working alongside a great team and across the full marketing mix of channels.

The salary for the role is £42,000-£46,000 plus £5,000 performance related bonus and the client offers hybrid model of work.

The role:

You will work on a fast-growing B2B tech event dedicated to HR and Learning professionals.

• Help deliver audience development plans and ensure marketing communications accurately reflect event positioning and key
  messaging. Collate and write our outbound reach to customers. Excellent communication and writing skills in French are imperative
• Execute the marketing campaign(s) and report on effectiveness and results, ensuring all elements achieve required performance criteria
• Driving of the creative and design process for marketing materials. This includes briefing, reviewing, and adapting existing assets in line with the marketing strategy and brand guidelines, as well as supporting the creation of new content when needed. You have a solid understanding of design principles, can confidently work with creative tools and know how to assess visual assets, ensure consistency, and provide clear, constructive feedback to designers
• Work closely with the sales team to create sales campaigns focused on both new client growth and increased client retention. This includes messaging to drive revenue across all products, such as digital, sponsor ships, and future revenue opportunities
• Follow the overall marketing plan and adapt execution based on response rates, attendee demographics, and industry best practices. You’ll be expected to stay agile, spot what’s working (or not), and make smart recommendations to improve performance when relevant
• Collaborate with partners and sponsors to develop integrated marketing campaigns, lead generation strategies and compelling materials for all revenue streams across live and digital products
• Oversee and execute community-building and social media strategies that drive engagement, interaction, and brand affinity and could improve the audience experience.
• Manage all planning and execution of the registration process for visitors
• Responsible for the delivery of all delegates, visitor, and attendee revenue generation, plus development of attendee/delegate pricing strategies and reporting.
• Provide accurate and timely reporting of key marketing statistics and forecasts.
• Fluency in French and English
• At lest 4 years experience working as a Marketing Manager in a similar fast-paced environment
• Results-driven, with a strong ability to extract insights from campaign data and turn them into actionable improvements
• Ability to understand and execute marketing plans, bringing creative input and ensuring alignment with the overall strategy.
• Some experience in team management - you know how to coordinate others, give direction, and help people deliver.
• Ability to manage multiple projects and deliver them on time and on budget.
• Strong skills across key systems and tools - including CRM and CMS platforms, social media tools, email marketing and marketing automation software like Hub Spot.
• Experience working with the fundamentals of digital marketing and being able to apply digital principles to campaigns effectively.

The client particularly want to see evidence of contributing to the development of marketing plans. Experience in marketing events is not a
prerequisite, but the…