Digital PR Manager

Are you a Digital PR specialist who thrives on connecting creativity with commercial results? Do you enjoy earning attention, building authority, and working across SEO, content and social to make campaigns work harder? If you’re a natural collaborator with an eye for a story, this is your next step.

At Diony, we don’t just chase coverage, we build integrated campaigns that deliver real business impact. As Digital PR Manager, you’ll be central to how digital PR, SEO, content and organic social come together – connecting strategy with delivery in a newly created role that reflects the growing importance of integrated communications within our agency.

• Plan and deliver integrated campaigns that combine digital PR, SEO, content and organic social to drive measurable business outcomes.
• Build strong client relationships, presenting ideas, results and strategy with confidence.
• Create compelling, newsworthy content that earns attention, links and authority for clients.
• Identify and pursue digital PR opportunities, from reactive newsjacking to proactive campaign ideas.
• Collaborate closely with our SEO, content and social specialists to connect strategy with delivery and maximise results.
• Secure high-quality coverage and outreach placements that support wider SEO and brand objectives.
• Track, report on and evidence the commercial impact of campaigns, refining approach based on results.
• Stay ahead of media and industry trends, bringing fresh ideas that keep Diony’s digital PR offering innovative.

• Proven experience in digital PR, ideally within an agency environment.
• A strong track record of securing high-quality coverage and links through creative campaigns.
• Confident understanding of how digital PR connects with SEO, content and organic social.
• Excellent relationship-building skills, both with clients and journalists.
• A creative problem-solver who thrives in a fast-paced, collaborative agency environment.
• Strong writing and storytelling skills, with an eye for what makes a campaign newsworthy.
• A proactive, tenacious approach, motivated by creating work that makes a genuine difference.

• A newly created role with the opportunity to shape how digital PR works within Diony, be the first to shape it.
• Competitive benefits including paid training, career development, bonus schemes, flexible working, socials and team events.
• Extra perks: gym / wellbeing memberships, 35+ paid holidays (including your birthday), client commission, referral bonuses, quarterly socials and Flexi Fridays.

Everything you do should reflect Diony’s values of Tenacity, Change, Empathy and Better challenging convention, embracing innovation, building trusted relationships and continuously striving for better outcomes for our clients, our people and the business.

This is a newly created role, reflecting the growing importance of integrated communications within our agency. Working across multiple specialist teams, you’ll connect strategy with delivery – ensuring every campaign is creative, commercially focused and delivers real impact.

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