Content & Digital Marketing Manager

Reports To: Director of Marketing & Strategic Projects

Direct Reports: Day-to-Day line-management of the Marketing Executive

Role will require attending meetings in Manchester, Leeds and London.

For this role you will need a either a portfolio or proof of work in the early stages of the process

The Content & Digital Marketing Manager will own Horizon's content, digital presence and thought leadership strategy. This role is responsible for translating XCM's commercial strategy, product roadmap, client successes and market insights into compelling content that drives brand awareness, inbound demand, sales engagement and market credibility. Working closely with the Director of Marketing & Strategic Projects, Sales, Client Development and Product teams, the Content & Digital Marketing Manager will lead the planning, creation and optimisation of content across web, social, email, webinars, events, sales enablement and digital channels.

The Content & Digital Marketing Manager will have day-to-day line-management of the Marketing Executive.

The role combines strategic content planning with hands-on execution and will play a critical role in positioning Horizon as the leading AI-ready Customer Data & Intelligence Platform in the market. This individual will become the primary custodian of Horizon's external narrative and digital presence.

This is a highly visible role with significant opportunity to shape the voice, positioning and market perception of a rapidly growing technology business.

• Own Horizon's content strategy and editorial roadmap.
• Build and manage quarterly content plans aligned to commercial priorities.
• Develop content themes around AI, customer intelligence, analytics, personalisation, data activation and industry trends.
• Maintain a structured content architecture supporting awareness, consideration and conversion.
• Identify opportunities to increase thought leadership and market visibility.
• Work with leadership to translate complex ideas into engaging content.

Own the creation and management of:

• Industry insight reports
• Whitepapers
• Research pieces
• Executive articles
• Linked In newsletters
• Trend reports
• Opinion pieces
• Event content
• Thought leadership campaigns

Support senior leaders in developing personal brands and market visibility.

• Own the Horizon and XCM website strategy.
• Manage website structure, navigation and user journeys.
• Manage Word Press and digital publishing processes.
• Continually improve conversion performance.
• Create landing pages for campaigns, events and product launches.
• Work with developers and external agencies to implement enhancements.
• Work with Director of Marketing & Strategic Projects on SEO and PPC.

Partner with Product and Client Development teams to:

• Create product positioning and messaging.
• Develop product launch plans.
• Produce product guides and datasheets.
• Maintain product pages and documentation.
• Translate roadmap developments into customer-facing content.
• Support launches of new Horizon capabilities and AI services.

Own the development and maintenance of:

• One-page overviews
• Sector credentials
• Product sheets
• Battlecards
• ROI content
• Customer success stories

Ensure the sales team always has current and compelling materials.

Own the content element of:

• Event content
• Social clips
• Executive interviews

Work with internal and external resources to maximise content re-use.

Working alongside the Marketing Executive:

• Develop executive thought leadership programmes.
• Grow audience engagement.
• Increase Horizon's visibility within retail, sport, hospitality and gaming sectors.
• Repurpose long-form content into…