Paid Social Manager

Are you a Meta Ads Expert with a passion for driving client success? Do you thrive on crafting innovative strategies and seeing tangible results?

Do you love diving deep into data and unearthing valuable insights?

This job might just be for you!

Circus PPC is an award-winning, independent specialist agency based in Leeds, dedicated to delivering measurable growth and outstanding results for our diverse portfolio of ambitious clients.

We’redriven by data, committed to transparency, and passionate about the power of Paid Media. Wedon’tjust manage campaigns; we build long-term partnerships based on trust,expertise, and a proactive approach.

We’relooking for an experienced and highly skilled
Paid Social Manager
to join our expanding team. This is a pivotal role whereyou’lltake the lead on managing, optimising, and growing our clients’ Meta (Facebook & Instagram) advertising accounts, becoming their trusted expert.

As aPaid Social Manager,you’llbe at the forefront of our clients’ Meta advertising success.

Your day-to-day will involve:

• Strategic Campaign Management:Developing, implementing, and overseeing comprehensive Meta advertising strategies across Facebook and Instagram to align with and exceed client KPIs (e.g., ROAS, CPA, Leads, Sales, Brand Awareness).
• Account Ownership & Operational Excellence:Taking full ownership of a portfolio of client Meta accounts. This includes managing execution without avoidable errors, ensuring all tasks are undertaken in a timely manner, andmaintainingproactivity to provide a top-tier service.
• Audience & Market Expertise:Conducting in-depth audience research and segmentation. You willmaintaina deep understanding of platform updates and industry changes to incorporate them into strategies thatmaintaina competitive edge.
• Forecasting & Global Leadership:Producing ad-hoc forecasts with suggested spend and expected results. You will lead international campaigns, ensuring consistent delivery and performance across markets while considering local nuances.
• Creative & Copy Excellence:Working closely with clients and internal teams to develop compelling ad creatives and captivating copy that resonates with target audiences and drives conversions.
• Budget & Bid Management:Meticulously managing andoptimizingcampaign budgets and bidding strategies to maximize ROI, scale existing activity, and launch new initiatives for client growth.
• Performance Monitoring & Analysis:Continuouslymonitoringcampaign performance and conducting in-depth data analysis. You will handle complex conversations around attribution and incrementality toprovideactionable insights.
• Testing & Innovation:Designing and executing a testing roadmap, including Lift Studies and holdout/uplift testing. You will explore and implement new methodologies to improve performance and stay ahead of Meta platform updates.
• Client Consultancy & Reporting:Acting as the primary strategic contact. You will tell an effective story using data—focusing on impact and takeaway—to “surprise and delight” clients while resolving campaign-related challenges.
• Process Improvement & Mentorship:Identifying inefficiencies in campaign workflows and refining processes (such as ad briefing docs) to enhance account efficiency. You will also support the development of other team members through consistent mentorship.
• Sales & New Business Support:Working closely with internal teams to deliver Meta pitches, conducting independent comprehensive account audits, and supporting agency marketing (e.g., Linked In and blog posts).

What (or who) we’re looking for

We’researching for someone who is:

• A Proven Meta Ads Expert:Demonstrable, hands-on experience managing substantial
  
  Meta (Facebook & Instagram) advertising budgets and delivering exceptional results for clients,…