Integrated Planning Director Job Leeds area,England UK,Marketing / Advertising / PR

Lead the development and delivery of integrated media planning across offline and digital channels
Translate client business and communications objectives into evidence-led, costed and executable media plans
Define audiences, channel roles, investment, phasing, activation requirements and measurement
Own planning quality across Ponderosa Media and lead senior planning relationships with priority clients
Conduct audience, market and competitive analysis using TGI, Ad Intel and other relevant sources
Lead television and other offline media planning, buying input and implementation oversight
Integrate paid search, paid social, programmatic and other digital channels into total media plans
Define measurement approaches, hypotheses, success measures, testing requirements and learning priorities
Manage plans, bookings, forecasts, reconciliations and commercial records using planning and buying systems
Present integrated media recommendations and advise clients on priorities, trade-offs, risks and expected outcomes
Contribute to forecasting, investment planning, client retention, organic growth, pitches and proposals
Define and embed integrated planning templates, briefing standards, review points, handovers and quality assurance
Coach planners and client teams in audience analysis, channel planning and measurement
Use AI and automation responsibly to improve research, analysis, planning consistency and workflow efficiency
Build scalable planning and effectiveness capabilities across Ponderosa Media and Audience Collective

Requirements

Significant agency-side media planning experience, including recent hands-on responsibility for integrated plans
Strong experience planning across both offline and digital media channels
Practical experience planning and buying television and other relevant offline media
Proven ability to define audiences, channel roles, budget allocation, phasing and expected outcomes
Hands-on experience using TGI and Ad Intel, or directly comparable audience and competitive intelligence platforms
Experience using Mediaocean and Profitability 2, or directly comparable planning, buying and commercial systems
Credible knowledge of paid search, paid social, programmatic, ad technology, tracking and platform attribution
Experience defining measurement approaches across brand and performance activity
Understanding of attribution limitations, incrementality, test design and contribution analysis
Experience recognising when econometrics, marketing mix modelling or specialist analytical support is required
Demonstrable responsibility for analysis, plan construction, buying input, planning documentation and quality assurance
Experience leading senior client planning relationships and presenting significant investment recommendations
Strong commercial judgement, forecasting ability and budget management skills
Experience coordinating work across strategy, planning, buying, activation, finance, measurement and client service
Experience contributing to pitches, proposals, client retention and organic growth
Experience improving planning processes, templates, standards or team capability
Ability to interpret complex evidence and make direct, commercially relevant recommendations
Strong written, verbal and presentation skills
Ability to remain close to practical planning and client outputs while providing senior leadership
Nice to have: hands-on experience of geographic testing, incrementality studies or brand lift research
Nice to have: experience briefing econometric, marketing mix modelling or attribution specialists
Nice to have: experience operating within a group or network model involving specialist agencies and shared resources
Nice to have: experience developing planning, insight or effectiveness services into…