Commerce Media Activation Lead, Arla Foods

At Arla, we’re not just makers of some of the world’s most popular dairy products- we’re shaping the future of dairy. Rooted in our Scandinavian heritage and cooperative values, we bring high-quality, nutritious products to consumers in more than 100 countries worldwide. Home to iconic brands such as Lurpak, Anchor, and Arla Cravendale, we’re committed to innovation and sustainability.

This is a newly created role within The Barn, Arla's in-house agency, based at our Head Office in Leeds. It's an exciting opportunity to play a key role in shaping the next stage of Arla's commerce media journey, acting as the specialist for commerce media digital execution and activation.

As Commerce Media Activation Lead, you’ll work closely with colleagues across Sales and Ecommerce to connect media activity throughout the consumer journey. In partnership with our Retail Media and Digital Shelf Lead, you’ll translate commercial and media strategies into clear activation plans and oversee their implementation.

You’ll lead the strategic direction of Arla’s commerce biddable media activations across a broad range of retailers including;
Tesco, Sainsbury’s, Ocado, Waitrose, Morrisons, Iceland, and Asda. Working alongside digital media buyers responsible for hands-on campaign execution, you will provide clear direction on campaign priorities, optimisation and measurement. Although based in the UK, the role will also support Ecommerce teams in the Netherlands and connect with Arla's wider international media community.

• Create and own Arla's commerce biddable media activation strategy, translating commercial priorities into clear media plans, SKU prioritisation and well-reasoned activation decisions.
• Co-create the performance measurement and reporting framework with the Retail Media and Digital Shelf Lead, producing clear updates, actionable insights and recommendations that demonstrate both media effectiveness and commercial impact.
• Develop and implement a structured optimisation framework, using trend, audience and campaign data to improve performance and identify future opportunities.
• Oversee campaign set-up and management across platforms such as Epsilon Ads, Amazon, Skai and other retailer ecommerce sites, providing strategic direction to the digital media buyers responsible for execution.
• Partner with Ecommerce, Shopper, Brand, Digital and Sales teams across local and global markets to support growth plans and ensure Arla remains at the forefront of retailer media trends, platform developments and future innovation.

You will bring senior-level knowledge of Epsilon Ads (formerly Citrus Ads) and Criteo, ideally supported by relevant platform accreditations. You’ll also have strong experience of retailer ecommerce platforms including Tesco, Sainsbury’s, Ocado, Asda, Morrisons and Amazon. Knowledge of the wider media landscape would advantageous as Arla continues to build a more connected consumer experience.

You are highly analytical, with the ability to translate data into actionable insights and optimisation opportunities. You can create tailored reports in response to business needs, communicate performance clearly, and proactively refine your approach based on campaign results, consumer behaviour, and emerging trends.

Exceptional stakeholder management and leadership skills are essential. You’ll be confident engaging senior stakeholders, aligning cross-functional teams and turning strategy into practical decisions. Combining strong commercial judgement with a proactive mindset, you'll take ownership of outcomes, lead optimisation efforts and challenge constructively to drive performance.

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