General Manager - Upmarket Daytime Café

Cafe General Manager – Upmarket Daytime Café & Brunch Concept

Central West London - £45,000 to £55,000 per year salary

(4/5K KPI Bonus + 5K salary increase potential after 6 month probation review)

We are an established, high-volume premium café and brunch concept in Central West London. This is a busy, daytime-led operation with strong weekend trade, high table turnover and a loyal customer base.

We are seeking an experienced General Manager who can lead from the front, manage performance commercially, and drive service standards in a fast-paced hospitality environment.

This is a hands‑on leadership role suited to a strong operator for over 5 years of Restaurant General Manager experience and from an upmarket café, brunch or casual dining background.

• £45,000 starting and up to £55,000 per year.
• 6-month probation with full performance review.
• Post-probation KPI bonus scheme (up to £4,000–£5,000 per annum)
• Opportunity to increase basic to £50,000 following performance review after 6 months.
• Full-time, permanent contract.
• You would need to be fully flexible to work to the business needs.
• 45 hours per week minimum (occasionally up to 55 hours during peak periods)

• Premium brunch and speciality coffee concept.
• Daytime trading model (with seasonal extensions).
• High footfall location in Central West London.
• Strong vegan, vegetarian and gluten‑free offering.
• Indoor and outdoor seating.
• High-volume weekend service.

• You will be a strong communicator and guest-focused.
• Be obsessed in delivering an exceptional guest experience though a highly engaged and supported team.
• Minimum 5 years’ experience as a General Manager in hospitality.
• Background in premium café, brunch concept, high-volume restaurant or casual dining.
• Experience managing high table turnover environments.
• Proven ability to manage both Front of House and Back of House teams.
• Strong understanding of labour cost control, GP management and stock control.
• Confident using Excel for rota planning, staff cost analysis and margin tracking.
• Experience producing weekly operational reports.