Key Account Manager - North of England

Meaningful Work from Day One

This is an important role within Brown‑Forman UK's On Trade & Prestige function and is pivotal in executing the channel strategy. You'll be accountable for delivering key performance indicators across the B‑F portfolio within the region, including distribution volume, pricing, brand education, visibility, and promotions.

Collaborating with your business unit leadership team, you will define sales, distribution, promotion goals, and commercial strategies for MPO customers. This includes analyzing performance, implementing, and evaluating trade and consumer promotions.

Crucially, this role demands a proven On Trade track record, a strong understanding of the IFT and Wholesale sub-channels, and the ability to drive a premium portfolio.

Building and maintaining an effective regional network is essential, with significant time spent in trade at customer meetings to foster strong relationships. Your network of decision‑making stakeholders will be critical.

The internal job title will be regional account executive.

• Contribute to the channel strategy: influence and drive distribution through direct engagement with MPO operators.
• Develop account plans: including volume, promotional activity, visibility, logistics, and financial information along with KPIs for measuring results.
• Build and maintain key relationships: cultivate a strong network, prioritizing in‑trade engagement.
• Achieve sales and distribution goals: deliver targets for MPO customers in the account base.
• Manage pricing and promotions: oversee pricing, brand education, visibility, and promotional activities in the account base.
• Analyze performance and evaluate initiatives: assess the impact of sales, distribution, and promotions.
• Drive business development: pursue growth opportunities through a new business pipeline.
• Foster internal partnerships: build strong relationships across Brown‑Forman.
• Participate in team development: nurture a high‑performing team focused on collaboration and excellence.

• Strong knowledge of the On Trade and Wholesale channels.
• Established network within the On Trade and Wholesale channels.
• Significant sales experience covering a range of On Trade and Wholesale environments, ability to quickly infer customer and regional needs as well as the ability to unlock insights from data and use them to drive growth with our trade partners.
• Depth of experience in customer negotiations at a regional level, and a sound knowledge of the UK on‑trade environment.
• Strong business acumen and P&L experience.
• Passion for brands and a proven ability to deliver brand sales stories.

• Fluent English (spoken and written).
• Strong analytical, commercial, and problem‑solving skills.
• Excellent influencing skills with the ability to convey sales information clearly, concisely, and visually.
• Self‑motivated with a proven ability to identify issues and projects, plan and prioritize effectively, and manage multiple projects to completion by deadlines.
• Strong business acumen, judgment, and strategic capabilities.
• Superior communication skills (listening, presentations, written).
• Ability to build strong relationships at all levels with strong stakeholder awareness.
• Collaborative team player with conflict management skills.
• Adaptable, flexible, and resilient.
• IT literate in Google and MS Office applications.

Total Rewards at Brown‑Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.