Business Development Executive

What's the role about?

Business Development Executive - On Trade

Passionate about pubs and looking to represent one of the UK's leading beer portfolios?
Do you thrive in customer-facing sales environments and enjoy building long-term relationships?
Join us!

Full Time, Permanent
Salary
: £28,000 - £30,000 per annum + 20% Bonus Opportunity + Company Car Working
:
Monday to Friday, 37.5hrs/week Territory
:
Leeds, Northallerton, Newcastle upon Tyne, and surrounding areas

We at Powerforce are looking for an ambitious, driven and commercially minded individual to join our On Trade field sales team representing the Molson Coors draught portfolio.

In this role you'll take ownership of your territory, driving distribution, sales and visibility of Molson Coors brands across leased and tenanted pubs and bars, helping customers grow their businesses whilst delivering against channel objectives.

Work directly with Molson Coors, employed by Powerforce

• Manage a defined territory, executing against Molson Coors brand objectives and contributing to individual and channel commercial targets
• Build strong relationships with pub operators and key decision makers to support long-term growth opportunities aligned with the Leased & Tenanted channel strategy

• Successfully plan, sell and negotiate new and incremental distribution opportunities for the Molson Coors draught portfolio across existing and new customers
• Utilise a category-led selling approach to demonstrate value, secure high rate of sale installations and deliver customer-first solutions
• Maximise brand visibility through the successful execution of outlet initiatives including new product launches, activations and route-to-market programmes

• Develop and execute an effective customer contact strategy, proactively booking meetings and maintaining a robust sales pipeline
• Accurately capture customer and outlet data to support reporting, commercial planning and future objective setting
• Analyse territory performance to identify opportunities, review progress and optimise sales execution

• Previous field sales experience, ideally within the UK On Trade sector
• A confident and engaging communicator who enjoys building relationships
• Commercially astute, with the ability to translate insight into value-led customer conversations
• Well organised, highly motivated and capable of effectively planning your own territory
• Comfortable using technology and data to review performance and prioritise activity
• Experience using category-based selling techniques would be advantageous
• Strong negotiation skills with a passion for delivering mutually beneficial outcomes

• Full category and brand training alongside ongoing coaching and development
• The opportunity to represent one of the world's leading brewers
• A supportive workplace with access to wellbeing initiatives and personal development resources
• 21 days annual leave + bank holidays, with option to buy/sell holidays
• Benefits including Medicash, enhanced maternity and enhanced paternity leave, enhanced pension, life insurance, cycle to work scheme, Perkbox & Taste Card

• Full UK Driving Licence held for a minimum of 12 months
• A passion for the hospitality industry and desire to build a successful career within field sales