Business Development Manager to Player Manager

Overview

IT Modern VAR Sales
- New Business Development Manager – Moving to Regional Player Manager

North West / Yorkshire
- To suit candidate based near Leeds, Sheffield or Manchester close to M1/M6 corridor for regional travel.

Remote – changing to Hybrid on opening of northern office TBC.

Are you a high-performing IT sales professional looking for the opportunity to build something of your own?

Value Added Recruitment is working with an award-winning, fast-growing IT solutions provider is seeking a Regional Player-Manager to establish and scale its presence across the North. This is a rare opportunity to join during a significant growth phase, build a regional territory from the ground up, and progress into a leadership position as the region expands.

Initially operating as an individual contributor, you ll focus on winning new business, developing strategic relationships, and creating a strong regional footprint before transitioning into a team leadership role with responsibility for building and managing a high-performing sales team.

This role offers the chance to:

• Build and own a regional territory from scratch. They do have 2 major clients in the North as case studies
• Win new business across mid-market and entry level enterprise organisations – up to 2000 seats
• Progress into leadership and team management
• Influence regional strategy and growth plans
• Develop a long-term regional business with significant earning potential

Build the Region

• Drive new logo acquisition across the North
• Build a strong pipeline within target accounts
• Establish market presence and key customer relationships
• Work closely with vendor and internal teams to secure opportunities
• Become the recognised face of the business within the region

Scale and Structure

• Create a repeatable territory and pipeline strategy
• Support recruitment of sales and business development talent
• Define sector and vertical market focus
• Begin taking on leadership responsibilities

Lead the Region

• Build and manage a high-performing regional team
• Establish a physical office presence
• Drive scalable and profitable revenue growth
• Operate with a regional business-owner mindset

• Minimum 5 years  sales experience within a VAR, MSP or IT solutions environment
• Strong new business development track record
• Experience selling a combination of:
  • Cloud Solutions
  • Infrastructure
  • Cyber Security
  • Managed Services
• Existing network across Leeds, Manchester and the wider North
• Proven success winning and developing mid-market and enterprise customers
• Entrepreneurial mindset with ambitions to progress into leadership
• Consultative, value-led sales approach
• Commercial negotiation and deal structuring
• Uncapped commission structure
• OTE £200,000+ Comm paid at 22% of GP!
• Accelerators for over-performance
• Quarterly performance bonuses
• Private healthcare with mental health support and 24/7 GP access
• Income protection
• Additional annual leave, including birthday leave
• High performer incentives including fine dining experiences and annual overseas trips
• Ongoing training and professional development

This position has a clearly defined route into senior leadership, with opportunities to progress into Regional Head or Director-level roles as the business continues its ambitious expansion plans.

If you re ready to combine entrepreneurial freedom, leadership progression and exceptional earning potential, we d love to hear from you!