Founding Sales Development Representative - AI SaaS

We are searching for an ambitious and commercially curious Sales Development Representative to join a fast-growing, early-stage AI SaaS business in Leeds. This is more than a traditional SDR role, offering the opportunity to work directly with the Founder and Sales Lead, build qualified pipeline through intelligent, personalised outbound activity, and contribute towards the business’s wider go-to-market (GTM) activity.

Our Promise
Thank you for taking an interest in the role advertised. We'd like to confirm that each CV received is read thoroughly by a trained consultant; if your application is shortlisted then you will be contacted via telephone in the first instance.
If we have not contacted you within 5 working days of your application, please understand that the CV received, and the information provided does not meet the requirements of the role.
However, we endeavour to consider all applicants for future opportunities; should you wish to speak to the named consultant about your application, please contact us directly.

We are searching for an ambitious and commercially curious Sales Development Representative to join a fast-growing,
early-stage AI SaaS business in Leeds. This is more than a traditional SDR role, offering the opportunity to work directly with the Founder and Sales Lead, build qualified pipeline through intelligent, personalised outbound activity
, and contribute towards the business’s wider go-to-market (GTM) activity.

• Uncapped commission with realistic earning potential of £15,000+
• Equity in a fast-growing technology business
• Based in Leeds - Hybrid working (3-4 office days per week)
• 25 Days Holiday + Bank Holidays
• Access to best-in-class software and tools to help you perform at your best
• Direct access to the Founder
  , structured progression towards product demonstrations and an Account Executive role, opportunity to contribute to marketing
  , Linked In content and wider GTM growth activity.

Working closely with the Founder and Sales Lead, you will create new sales opportunities by researching target markets, identifying relevant companies and decision-makers, and starting thoughtful commercial conversations across phone, email, Linked In and other outbound channels.

This is not a high-volume, script-led position built around sending identical messages. You will be expected to understand each market, personalise your approach and use commercial judgement to work out which organisations matter, who to contact and how best to engage them.

Your initial focus will be building qualified pipeline and booking high-quality meetings. As your product knowledge develops, you will have the opportunity to support demonstrations, engage with existing customers and progress towards owning more of the sales process. As part of a small startup team, you will also be encouraged to contribute beyond your core responsibilities, including marketing content, customer support and data-led projects.

• Research and identify companies that match defined target customer profiles.
• Build and prioritise target account lists using the company’s own platform and modern go-to-market tools.
• Identify relevant decision-makers, champions and commercial stakeholders within target organisations.
• Generate outbound opportunities through cold calling, email, Linked In and other appropriate channels.
• Create thoughtful, personalised outreach rather than relying on blanket messaging.
• Understand prospective customers’ current workflows, priorities and commercial challenges.
• Qualify opportunities and book high-quality meetings for the wider sales team.
• Follow up consistently and professionally, balancing tenacity with an intelligent, considered approach.
• Experiment with messaging, audiences and routes…