Regional Account Manager

North & Midlands | £40,000-£42,000 basic + £10,000-£20,000 commission

Hybrid Company Car

Remote, field based role covering the North & Midlands.

Are you an experienced sales professional who knows how to grow regional accounts, build long-term retail partnerships and drive commercial performance? Do you enjoy working closely with customers to understand their business, identify opportunities and develop strategies that deliver measurable results?

This is an exciting opportunity to join a market-leading business within the motorcycle industry, representing a well-established product portfolio in a sector that combines specialist knowledge, passionate customers and a genuine enthusiasm for the products.

Covering the North and Midlands, you’ll take ownership of a regional portfolio of independent motorcycle retailers and multi-site groups. Your customers will range from smaller independent garages and retailers operating one or two sites through to established regional chains with approximately 15 locations.

You’ll act as a trusted commercial partner, helping customers maximise sales, improve stock performance and grow their businesses through effective account management and strategic sales planning.

This is a predominantly account management-focused position, ideal for someone who understands that successful sales go beyond regular customer visits. You’ll build relationships at multiple levels, understand each retailer’s commercial objectives and work collaboratively to identify opportunities for sustainable growth.

Managing a varied customer base across the North and Midlands, you’ll adapt your approach to suit each account, whether you’re working directly with an independent retailer or developing a broader commercial strategy with a multi-site chain.

Your responsibilities will include:

• Regional account management: Own and develop relationships across a portfolio of independent retailers and regional retail groups, ranging from one- or two-site businesses to chains with approximately 15 locations.
• Strategic account growth: Build structured account plans that identify opportunities to increase sales, improve customer performance and grow revenue across the region.
• Seasonal selling: Work with retailers to plan for seasonal demand, anticipate market trends and ensure the right products are available at the right time.
• Range planning and stock management: Help customers make informed decisions around product selection, ranging, stock availability and replenishment to maximise sales potential.
• Stock pull-through: Understand what drives sales at retail level and work with customers to improve product sell-through, manage stock effectively and reduce the risk of slow-moving inventory.
• Retail marketing strategies: Collaborate with customers on promotional activity, local marketing initiatives and sales campaigns that generate demand and support commercial objectives.
• Commercial performance: Review account performance, identify gaps and opportunities, and use sales data and customer insight to make informed recommendations.
• Relationship development: Build strong relationships with key decision-makers, influencing commercial decisions and strengthening long‑term customer loyalty.
• Territory management: Plan and prioritise your time effectively across the North and Midlands, balancing regular account development with strategic customer meetings and opportunities for further growth.

We’re looking for a seasoned sales professional who can confidently manage a regional customer base and engage retailers in meaningful commercial conversations.

You’ll understand how retail businesses operate and be…